Wolverine Boots Expands NIL Program with Michigan Football

Wolverine - the 141-year-old boot and clothing company based in Michigan - has renewed and expanded its NIL collaboration with the defending College Football Playoff National Champions. The brand announced this week that their 2024 NIL roster will include Michigan football players in addition to skilled trades professionals and local high school students pursuing education in the trades. According to Wolverine, the blue-collar philosophy of No. 10-ranked Michigan mirrors the work ethic practiced by hands-on, skilled trades professions, so this new campaign looks to highlight that blue collar isn’t a line of work, but rather, a mindset that should be celebrated. Michigan football players featured in Wolverine’s “Blue-Collar Crew” include Donovan Edwards, Mason Graham, Max Bredeson, Colston Loveland, Will Johnson, Alex Orji, Benjamin Hall and Blake Frazier. In conjunction with the Blue-Collar Crew announcement, Wolverine has launched a new collection of Michigan-inspired boots and apparel with a portion of sal