PDC Order of Merit gets brand new name after sponsorship deal

For years, the world rankings at the PDC have been known as the PDC Order of Merit, and the other rankings such as the Pro Tour and Euro Tour also bear the name Order of Merit, but that is a thing of the past.

The PDC has signed a sponsorship deal ladder company Werner, so the sponsor name of the "old PDC Order of Merit" is now called the Werner Rankings Ladder, with the official name being the PDC World Rankings. The Pro Tour Order of Merit has thus become the PDC Pro Tour Ranking, and further rankings continue under the name World Series Order of Merit Ranking, Players Championship Ranking, Challenge Tour Ranking, Development Tour Ranking and the Women's Series Ranking.

Werner joins the ever-growing list of brands partnering with the Professional Darts Corporation (PDC). The ladder manufacturer will be visible at multiple PDC events throughout the year through all official channels, including prominent billboards on stage and branding on the sleeve of each player's jersey during the Grand Slam of Darts.

Werner is a global leader in ladder design and distribution, and has worked with the PDC and several well-known dart players in the past. Moreover, a popular public campaign is making its return. The game of "Gravity Darts" returns to the Fan Villages this summer during the World Matchplay at the Winter Gardens and during the PDC World Darts Championship at Alexandra Palace. Fans will have the chance to win great prizes by dropping darts from a Werner Megastep Platform Ladder onto a dartboard.

In addition, Werner will develop exclusive content with top players from the PDC circuit in the coming year and make special prizes available to darts fans.

Adam Perfect, Head of Commercial at the PDC, commented enthusiastically on the partnership.

“It’s great to welcome Werner back into darts for an exciting new partnership with the PDC. Werner are global market leaders, and we are already working with the brand on a number of exciting activation ideas to run across all our platforms.

“This includes the return of the iconic ‘Gravity Darts’ - which was a hugely popular game at our events - as well as the introduction of the ‘Werner Rankings Ladder’ for the first time to showcase our world rankings.”