BLACKPINK’s Rosé tops Korea’s YouTube rich list thanks to Bruno Mars collab APT.

BLACKPINK’s Rosé has been named Korea’s highest-earning celebrity YouTuber of 2025 - and it’s all thanks to APT., her chart-topping duet with Bruno Mars.

The track, released earlier this year, sparked a global frenzy, helping Rosé rake in an estimated ₩11.6 billion (USD $8.5 million) in YouTube revenue, according to Forbes Korea’s 2025 Celebrity YouTuber Rankings.

With 3.6 billion views, 86 uploads, and 1.81 million subscribers, Rosé’s official channel has quickly become a digital goldmine.

The surge in traffic and earnings was largely driven by APT., her hit collaboration, which dropped last October. The track became a viral sensation almost instantly, racking up 100 million Spotify streams within its first week and debuting at No. 8 on the Billboard Hot 100 before peaking at No. 3 - making it the highest-charting single by a female K-pop soloist to date.

The music video’s massive popularity played a major role in Rosé’s YouTube success. The catchy earworm has became a social media phenomenon, especially on TikTok, helping the video climb to billions of views in under a year.

Rosé’s momentum didn’t stop there. She received eight nominations at the 2025 MTV Video Music Awards, including multiple nods for APT., setting a new record for a K-pop solo artist. Earlier this year, in April 2025, she was also featured on TIME’s 100 Most Influential People list.