Gwyneth Paltrow, actress and seller of totally-legitimate health products, has a new gig. She's the "temporary spokesperson" for the company Astronomer. Here's proof:
Thank you for your interest in Astronomer. pic.twitter.com/WtxEegbAMY
— Astronomer (@astronomerio) July 25, 2025
Well, a lot of celebrities do promotional work. Gwyneth Paltrow is no stranger to shilling, though she usually does it for Goop, her company that has generated some controversy on occassion through its products. However, this isn't about Goop, or about Paltrow's acting career, be it her Oscar or her role in the MCU. No, Astronomer has turned to Paltrow because of this:
Astronomer is the company that 99% of people have only heard of because of a stray camera shot during a Coldplay concert. Paltrow is, of course, the ex-wife of Coldplay frontman Chris Martin. Hey, it's not the fault of the people left at Astronomer that the company got swallowed up by this viral moment. The company has struck while the iron is hot, and getting Paltrow to show up for this "temporary spokesperson" bit is clever. Well played.
(h/t Variety)
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