The annual countdown is on: when Heidi Klum teases a Halloween costume, the world listens. This year is no exception. With a cryptic Instagram post and a few choice hints, Klum has already ramped up the anticipation for her 2025 transformation — and this time she’s going full-on “ugly” in the best possible way.
Heidi Klum recently dropped a teaser on Instagram of what looked like a plaster mold of her bare back and rear, captioned simply “Feeling cheeky.” She also shared another image earlier in October: a 3D mold of her head, tagged with the hashtag #HeidiHalloween. These hints suggest her 2025 ensemble will involve serious special-effects work — likely prosthetics and makeup — and a commitment to transformation rather than glamour.
Over the past two decades, Heidi Klum has turned Halloween into her personal runway of transformation. Her annual New York City bash has become a must-attend event for celebrities, designers, and makeup artists alike — a place where imagination and excess collide. For Klum, Halloween isn’t just about dressing up; it’s a full-scale production.
Her dedication to her craft has earned her the unofficial title of “Queen of Halloween,” with each year topping the last in ambition and artistry. From hiring teams of special effects experts to spending hours in prosthetic makeup, Klum’s approach is more movie set than costume party.
If there’s one thing fans know, it’s that Heidi Klum never repeats herself. Over the years, she’s stunned (and occasionally horrified) with her transformations:
The Worm (2022): Perhaps her most talked-about look ever, Klum fully encased herself in a slimy, hyper-realistic worm suit — complete with a glistening texture and face hole barely big enough to speak through.
Jessica Rabbit (2015): A jaw-dropping transformation that required hours of prosthetics to achieve the cartoon character’s exaggerated curves and bright red pout.
The Old Lady (2013): Wrinkles, varicose veins, and gray hair — Klum committed completely to aging herself decades with Hollywood-level detail.
The Alien (2019): Drenched in metallic paint and mechanical attachments, Klum looked like she had stepped straight out of a sci-fi horror film.
E.T. (2024): Her first time pairing a “cute” look with her husband, Tom Kaulitz, she donned a detailed alien suit while he dressed as her earthbound companion.
Each costume has pushed the limits of what’s possible with makeup, prosthetics, and creativity — and if history is any guide, her 2025 look will raise that bar yet again.
When speaking to People magazine, Heidi Klum revealed she’s aiming for something “very ugly” for her 2025 look:
“I’m going to be very ugly because I always try to do something different,” she teases. “I thought last year, I was very cute with my husband as E.T. And the year before that, we were the big peacock with performers. After the worm [in 2022] that felt so simple, I wanted to make something complicated. And with having 15 [performers as part of the costume], being so many bodies creating one thing, I thought that that was different again. So I hope I came up with something new again.”
If previous years are any indication, this means heavy prosthetics, elaborate production, and a reveal that stops people in their tracks.
Despite the clues, many details of Heidi Klum’s 2025 costume remain a mystery.
We don’t know the theme of the costume — just that it will lean “ugly” rather than cute.
It’s unclear whether Kaulitz will be a partner in the costume this year.
If you’re marking the calendar for Halloween 2025, keep an eye on Heidi Klum. From the teaser moulds to the bold statements about embracing the “ugly,” she’s once again set the stage for something wild. Whether you’re hoping for inspiration for your own costume or simply love watching major fashion-and-fear moments unfold, Klum’s upcoming reveal looks primed to deliver.
More must-reads:
+
Get the latest news and rumors, customized to your favorite sports and teams. Emailed daily. Always free!