UScellular's New NIL Campaign Amplifies Female Athlete Voices

Wireless carrier UScellular continues to evolve their NIL partnerships year after year and for the 2024-25 college sports seasons, the Chicago-based brand has expanded its “Life in US Mode” content series to highlight six female student-athletes and promote healthy digital habits. The new campaign will explore a highly-regarded - both on and off the court and field - roster of female college athletes who share their own stories on how they connect with fans online and in real life, block out negativity and stay present in their daily lives. UScellular's latest NIL athletes include: • Brooke Alban, West Virginia Gymnastics • Courtney Colarullo, Maine Hockey • Audi Crooks, Iowa State Basketball • Lia Howard, Illinois Soccer • Devyn Robinson, Wisconsin Volleyball • Hannah Stuelke, Basketball “Mental health plays a huge role in the lives of student-athletes," Stuelke said. "With so many factors out of our control in today’s digital world, practicing healthy habits and sharing our personal stories can make a huge