Victoria Beckham’s business ‘expanding into homeware’

Victoria Beckham is reportedly preparing to expand her fashion and beauty empire into luxury homeware.

The singer turned fashion designer, 52, is said to have lodged trademark applications reportedly covering products ranging from tableware and furniture to decorative accessories, as the ex-Spice Girl continues to expand her brand.

Victoria has spent more than two decades transforming herself from pop star to fashion designer, building a label that now generates revenues of more than £100 million.

Now, according to reports in The Sun, Victoria’s latest plans include collections featuring silverware, bowls, knives, forks, spoons, glasses, mugs, vegetable slicers, cake domes, flower vases, plant pots, furniture and cushions.

The reported expansion follows recent milestones for her business, including a return to profitability, retail growth plans and Victoria’s comments she would “never say never” to selling the company in the future.

The developments also come as Victoria and her husband Sir David Beckham, 51, continue to attract attention following the public fallout within the Beckham family after their son Brooklyn Beckham, 27, said in a recent social media statement he was cutting off contact with his parents.

Speaking to the Financial Times, Victoria was asked whether she would ever consider selling her business.

She said: “I would never say never and I like to look at opportunities. But at the moment I am looking at growth but I would never say never.”

Victoria added: “I’m very excited, this is breaking news, my store in London is showing there is an appetite so we are about to open in New York and Miami.”

She continued: “For me until I open the store in NY and Miami, I have been reliant on online but I want to be able to control the experience from the client walking in the store.”

Victoria said: “The next step is retail expansion and we will see where it goes next. I’m very lucky.”

She added: “I’m building a legacy brand there are categories I haven’t entered yet so we see a big opportunity and we spent a long time fixing and now it’s time for growth. I want to build the house.”

The designer also reflected on the journey that followed the launch of her fashion label in 2008, saying she felt she had finally earned recognition within the industry after years of scepticism.

She said: “I feel accomplished, it’s been a roller coaster over the last 25 years and I was transparent in my Netflix documentary but to be able to say that fashion and beauty is profitable that is something I am very very proud of.”

Despite repeated speculation about a Spice Girls reunion, Victoria reiterated her music career has come to an end.

The singer, who rose to worldwide fame as Posh Spice alongside Geri Halliwell-Horner, Melanie Brown, Melanie Chisholm and Emma Bunton, said she had no intention of returning to performing.

Instead, she said her youngest son, Cruz Beckham, had inherited the family’s musical ambitions as he launches his tunes and gigs around Britain.

Victoria said: “Music has been a huge part of my life, my dad was in music and I was but I’ve handed the baton over to Cruz now, he is very talented.”

She also spoke about her marriage to David, whose football career included Manchester United, Real Madrid, LA Galaxy, AC Milan, Paris Saint-Germain and 115 appearances for England before he built a global business portfolio spanning fashion, sport and lifestyle ventures.

Victoria said: “The best bit of advice is we support each other and respect each other. We support each others big dreams.”

She added: “People don’t realise David is incredibly smart, he has businesses and I absolutely turn to him, but not necessarily with the clothes but the business side.”

The reported homeware expansion comes after Victoria’s fashion business recovered from years of losses that included debts of £53.9 million before reaching profitability following its Paris Fashion Week presentation in 2022.