Winners and losers from Super Bowl LX commercials

Draft Kings

The gambling company whiffed with their early ads focusing on Matthew Berry, AKA "The Talented Mister Roto." But they scored on a two-comedian parlay featuring Colin Jost and Michael Che of "Saturday Night Live," barely pretending to do a live commercial in front of a green screen before being exposed as taping their ad in a janitor's closet. It was a simple ad that was refreshingly low-budget amidst expensive Super Bowl ads.

Intuit

Adrian Brody sent up his serious actor image with an ad where he insisted that taxes should be miserable, sad and, well, worthy of an Adrian Brody performance. Brody generally plays tortured, serious characters, and Intuit got their money's worth with the two-time Best Actor winner being baffled by free tax filing.

Instacart

To be honest, it wasn't totally clear what was happening in the duet with Benson Boone and Ben Stiller as an 80's-era duo, singing about Instacart letting you "choose your bananas" in front of backup singers dressed as carrots. But when Stiller's mustachioed character attempted a disastrous backflip and crashed into a drum set, the commercial became great.

Pringles

Why did Sabrina Carpenter build her dream man out of Pringles? Who cares when her sadness at his demise doesn't stop her from snacking on his delicious, salty corpse.

Levi's

The tagline is "Behind Every Original." It’s a bunch of behinds. It's a good lesson: Always focus on your best ass-ets.

Druski

There may be a law that online creator Druski must be in 10 percent of all commercials. He appeared in T-Mobile's Backstreet Boys ad for no real reason, which is especially impressive because he's also in a Zoe Kravitz Verizon ad for no real reason.

Losers

Dunkin Donuts

A sitcom reimagining of "Good Will Hunting" called "Good Will Dunkin," featuring Ben Affleck in a Matt Damon-esque wig, is an OK concept, but the ad was so busy it was incoherent, including sitcom stars Matt LeBlanc, Jaleel White, Alfonso Ribeiro, Ted Danson, Jason Alexander and Jennifer Aniston. That's too many characters in a short ad! It also feels like Affleck was trashing his own cinematic classic for coffee-and-donut cash while also cannibalizing "Friends" and extensively using AI de-aging tech. But at least Steve Urkel got a check.

Manscaped

Someone actually wrote a song to be delivered by piled-up clippings from beards, arm pits and “between your thighs” for Manscaped. It's hard to imagine, “We did the disgusting Singing Pubes spot” as a point of pride for any ad agency. Manscaped isn't allowing anyone to embed this commercial for very good reasons.

Liquid IV

Liquid IV said, we see your singing hair clippings and we will raise you toilets singing "Against All Odds" to encourage you to look closer at your urine.

State Farm

State Farm hired Danny McBride and Keegan-Michael Key to do an ad where they worked for a fake company called “Halfway There Insurance." Then they donned wigs and sang a parody version of Bon Jovi’s "Livin’ On A Prayer," featuring the phrase "Halfway there." It's also a song released 40 years ago. Add Hailee Steinfeld and Jon Bon Jovi and you have an a commercial which cost a ton of money, inexplicably focuses on boat insurance, doesn't have comedians do anything funny and continues the terrible reign of Jake from State Farm.

Pepsi

Pepsi's commercials starred polar bears, which most people associate with Coke. Should a massive Super Bowl ad outlay be centered around your direct competitor, Pepsi? It also included a parody of the tech CEO who got caught canoodling at a concert with an employee, a reference to a viral moment from last July — maybe the animators needed a lot of lead time?

B-Roll of the San Francisco Bay Bridge

Not only is SF at least an hour’s drive from Levi’s Stadium, it’s very deceptive that NBC used a shot of traffic moving quickly on the bridge, something that rarely happens.

Coinbase

Coinbase did a low-fi ad featuring a karaoke lyrics video of "Everybody" by the Backstreet Boys. But BSB appeared in an ad already, and as Ricky Bobby once said, "If you ain’t first, you’re last." It wasn't a terrible idea to go simple, but at our party, everyone groaned when they learned that it was a ad for cryptocurrency.

RealFood.gov

Somehow, the best endorser that Secretary of Health & Human Services Robert F. Kennedy, Jr. could come up with to promote his health agenda was a convicted rapist known for biting a man’s ear off in the boxing ring and then getting a face tattoo. Making it even weirder was the slogan, "This Is The Bite That Wins," which seems to imply that Evander Holyfield's ear was made of unhealthy, processed foods.