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Collaboration Between DIRECTV and Learfield to Elevate the College Sports Fan Experience Nationwide © DIRECTV

DIRECTV Partners Up with Duke, Oregon, Texas, UNC, Ohio State, and Army to Launch a New College Sports Initiative

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College Team Press Release

DIRECTV Partners Up with Duke, Oregon, Texas, UNC, Ohio State, and Army to Launch a New College Sports Initiative

This season, DIRECTV partnered up with 6 universities and their athletic departments to kick off the 2025 football season. With the season underway, and 3 of the 6 teams in the Top-10 AP Top 25 rankings, it’s safe to say that DIRECTV made a solid investment.

Key Highlights of the Partnership

  • Participating schools: Duke, Ohio State, UNC, Oregon, Army, Texas
  • Rights include: signage, digital & social media, in-venue activations, NIL partnerships
  • Sports Included: Men’s Football, Men’s & Women’s Basketball, and more to be announced

What does the Partnership Mean for Sports Fans?

DIRECTV partnering with these college schools not only provides at-home fans a world renowned experience, but for fans at the game, you’ll be able to catch an interactive “Best Seat in the House” experience and live pregame viewing.

Throughout the year, DIRECTV will be providing this pregame experience across the country. The first activations will be held during this year's college football season. With the calendar of events listed below, we’ve got you covered if you’re in the area.

To watch this year's entire college football season, make sure to sign up for one of DIRECTV’s streaming packages. Whether you go with a Genre Pack like MySports, which cuts costs and gives you selected sports channels, or you go with one of the well known streaming packages like the Entertainment package, you’ll be ready to watch every snap and touchdown.

DIRECTV In Person Experience Schedule

  • August 30: Texas at Ohio State
  • September 20: Oregon State at Oregon
  • October 4: Clemson at UNC
  • October 18: Georgia Tech at Duke
  • November 1: Penn State at Ohio State
  • November 28: Texas A&M at Texas

Fans able to make these in person events should expect a blend of traditional and digital media, influencer activities, live experiences, and getting closer to the action than ever before.

Russell is a 22-year-old from Dallas, Texas, who recently graduated from Texas Tech University with a degree in Sports Journalism. He can talk about sports all day long and is also passionate about comedy and entertainment.