Disney has bought Hulu and will be fully integrated into the platform. Not only is Hulu here to stay, but the merged platform will become the cornerstone of Disney’s global streaming strategy. Starting October 8th, Disney will move forward with making Hulu the hallmark brand for the media conglomerate:
"The power and value of the Hulu brand will reach worldwide audiences beginning October 8, when it becomes the global General Entertainment brand on Disney+, replacing Star in international markets."
According to Disney's press release, it appears that Hulu will be the leading Avenger for its streaming platform experience.
Disney Has Confirmed the Hulu Shutdown Timeline: Hulu will be phased out in the U.S., with full integration into Disney Plus by sometime in 2026 (no exact date has been listed yet).
Global Rebrand: Starting October 8, Hulu will replace Star as Disney’s global streaming brand outside the U.S. This is important for international streamers and markets.
U.S. Integration: Hulu content will be folded into the Disney+ app, with updates rolling out in 2026, eventually eliminating the standalone Hulu app.
As of Right Now, Separate Plans Are Still Available: Users can still subscribe to Disney Plus and Hulu separately, though both will be accessible via Disney Plus.
As it stands, Hulu is set to be front and center for audiences come October 8th. As we approach that date, Disney will roll out a series of product updates to unify the Disney Plus and Hulu experience. These enhancements focus on design, navigation, personalization, and live content access to create a more streamlined platform.
As is typical with many of the best livestreaming platforms, we're going to see some price hikes come October 21, 2025. Expect anywhere from $2.00-$7.00 increases to your package prices depending on what specific subscription you have:
Category | Current Price | New Price |
Key Standalone Plan Changes | ||
Hulu (With Ads) | $9.99/month | $11.99/month |
Hulu Annual (With Ads) | $99.99/year | $119.99/year |
Hulu Premium (No Ads) | $18.99/month | $18.99/month (no change) |
Major Bundle Price Hikes | ||
Disney+ & Hulu (With Ads) | $10.99/month | $12.99/month |
Disney+, Hulu, ESPN Select (With Ads) | $16.99/month | $19.99/month |
Disney+, Hulu, ESPN Select Premium (No Ads) | $26.99/month | $29.99/month |
Disney+, Hulu, HBO Max (With Ads) | $16.99/month | $19.99/month |
Disney+, Hulu, HBO Max (No Ads) | $29.99/month | $32.99/month |
Live TV Plan Changes | ||
Hulu + Live TV (With Ads bundle) | $82.99/month | $89.99/month |
Hulu Premium + Live TV (No Ads bundle) | $95.99/month | $99.99/month |
Legacy Hulu + Live TV (With Ads Hulu + Disney+ No Ads) | $87.99/month | $94.99/month |
Live TV Only | $81.99/month | $88.99/month |