F1’s Soaring Popularity in U.S. Doesn’t Scare Canadian GP CEO

F1 is blowing up in the U.S. these days. We’re talking bigger crowds, flashier races, and fans who suddenly know their Verstappens from their Vettels. But while all eyes are on the American explosion, hello, Vegas and Miami, the man behind the Canadian Grand Prix is staying cool as ever. And honestly? He has good reason to.

Montreal’s Still Got It

This year’s Canadian GP, held at the legendary Circuit Gilles Villeneuve, pulled in over 350,000 fans over the weekend. That’s not just good; it’s slightly better than last year. In an era where newer, shinier races are popping up like espresso bars in Brooklyn, Montreal is still packing the stands.

It helps that the track’s been part of F1’s soul for decades. 2025 marked its 44th running, and tickets continue to sell out faster than you can say “lights out and away we go.”

Racing Drama? Check.

This year’s race wasn’t just a crowd-pleaser; it was a full-on spectacle. Mercedes’ George Russell grabbed pole and crossed the finish line first, clinching the team’s first win of the season. Max Verstappen was right behind him, and with a double podium for Mercedes, you could feel the energy shift.

Oh, and let’s not forget the spicy little crash late in the race between Oscar Piastri and Lando Norris, two young guns fighting for every point. It was messy. It was tense. It was exactly what fans came to see.

No Panic in Montreal

So, why isn’t the Canadian GP boss freaking out over all the hype around F1’s American glow-up? Simple: consistency and character. The Montreal race isn’t just another stop on the calendar; it’s a tradition. A summer staple. It’s got history, a raucous home crowd, and a track that challenges the drivers (something not every new venue can claim).

Plus, while the U.S. may be the shiny new thing, the Canadian GP has built real loyalty. That matters.

The U.S. F1 Boom vs. Canadian Tradition

Sure, races like Las Vegas come with high-wattage glitz, and Miami has all the influencer buzz. But the Canadian Grand Prix? It’s the real deal. It’s got street circuit grit, roaring fans bundled in Canadian pride, and a vibe that feels more authentic than flashy.

Where some races are about the spectacle, Montreal is about the sport, and fans notice that.

If 2025 was any indication, the Canadian Grand Prix isn’t just surviving, it’s thriving. The fans are showing up in droves, the action on track is as intense as ever, and the drivers? They still love racing here.

So yeah, America might be the new playground for F1, but Montreal isn’t worried. It’s not trying to keep up with the new kids on the block; it’s reminding everyone why it’s been a fan favorite all along.