John David Mercer-USA TODAY Sports

Formula 1 signs new deal with ESPN for U.S. broadcast rights

Originally posted on Sportsnaut | By Jason Burgos | Last updated 6/24/22

F1 Racing has reportedly come to terms on a massive new broadcasting deal with powerhouse sports network ESPN that will see the racing league earn close to $100 million per year.

On Friday, Sports Business Journal broke the news of a new pact between ESPN and one of the top driving leagues in the world. ESPN is set to pay Formula 1 “around $75M-$90M per year for the rights” in the new agreement. F1 and the network signed a three-year, $15 million deal in 2019 that called for ESPN to pay F1 only $5 million a year.

While the outlet adds an official contract has not been signed, it claims that F1 has already reached out to Amazon and Comcast executives to inform them that their competing offers have not been accepted.

F1 ratings in 2022 are 131 percent higher than in 2020

The deal will reportedly give the network flexibility to “put a small, but an undetermined number of races exclusively on its ESPN+. Most races will be carried on linear television, either ABC or ESPN, sources said.”

F1 was able to land such an impressive increase in rights fees from a continued upward trend in per-race ratings over the last three years. Races in 2022 so far have averaged 1.4 million viewers for each contest. That is a 49% increase over 2021’s average of 949,000 and a whopping 131% over the 609,000 F1 averaged in 2020, via ESPN Press Room.

Last season was the most viewed yet for Formula 1, but 2022 is set to eclipse that with numbers for the first five races of the new season up 53% compared to the first five in 2021.

As further proof of the racing circuit’s continued global growth, Forbes reported last year that the top-10 racers in the league earned more than $211 million.

This article first appeared on Sportsnaut and was syndicated with permission.

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