Eric Bolte-USA TODAY Sports

Max Verstappen Jokes About Franz Hermann’s Free Merch Drop

Originally posted on Athlon Sports | By Samriddhi Jaiswal | Last updated May 28, 2025 3:33 AM ET

Max Verstappen’s alter ego Franz Hermann made a surprise “comeback” over the Monaco Grand Prix weekend — not behind the wheel, but on Verstappen’s own merch site.

For those unfamiliar, Franz Hermann is a pseudonym Verstappen recently used to sneak a few laps at the Nordschleife. He registered under the fake name to keep things quiet, but fans and trackside spotters quickly figured it out.

Ever since, “Franz Hermann” has been a running gag among Verstappen’s fanbase and the F1 paddock.

During a media appearance in Monaco, Verstappen was asked about the mysterious Mr. Hermann. “I think he is pretty booked up,” Verstappen said with a smile. “He’s taking the weekend off.”

The reporter pointed out that Franz Hermann had seemingly launched his own merch line on Verstappen’s official site. Verstappen laughed, replying, “Yeah yeah. Free of charge as well! I am very generous.”

The merch drop — featuring Franz Hermann-branded stickers and apparel — sent fans into a frenzy on social media, with many celebrating Verstappen’s sense of humor and self-awareness.

Max Verstappen on being team mates with Yuki Tsunoda

"I like Yuki! He is a great teammate he is very funny we get on very well. Ofc I know he him for quite few years now being in the Red Bull family. He likes to eat! I am always a bit jealous on how much he can eat!" pic.twitter.com/pWoTwStCjW
— Laura (@formuLau16) May 27, 2025

Though the three-time World Champion often comes across as serious and focused, moments like these show a lighter side that resonates with fans. The Franz Hermann saga adds to Verstappen’s growing legend, blending elite racing talent with unexpected mischief.

This article first appeared on Athlon Sports and was syndicated with permission.

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