Toto Wolff Sells Mercedes F1 Stake at $6B Valuation

Mercedes F1 chief executive and team principal Toto Wolff is reportedly finalizing the sale of part of his ownership stake in the Mercedes-AMG Petronas F1 team to CrowdStrike CEO George Kurtz, a key figure in one of the team’s long-standing corporate partnerships. 

According to reports from Vincenzino Landino, the partial sale values Mercedes F1 at a jaw-dropping $6 billion, setting a new benchmark for F1 team valuations. The deal underscores just how far the sport’s commercial power has grown since Liberty Media’s takeover and F1’s global surge in popularity. 

From $165 Million to $6 Billion, Wolff’s Astounding Journey

Wolff joined Mercedes in 2013, purchasing a stake valued at approximately $165 million. At a time, Mercedes was still rebuilding its dominance in F1. Under Wolff’s leadership, however, the team transformed into one of the most successful outfits in the sport’s history, securing eight consecutive Constructors’ Championships and seven Drivers’ titles, including Lewis Hamilton’s record-equalling run. 

If Wolff’s reported 5% stake is valued at $300 million, that places Mercedes F1’s total worth at $6 billion, a staggering figure that reflects not only the team’s success but also the global commercial explosion of F1. 

For comparison, Red Bull Racing’s value has been estimated at around $3.5 to $4 billion, while Ferrari's F1 division, despite its iconic status, has not been publicly valued at such a level.