
Lewis Hamilton joined the Denver Broncos in 2022 as a part-owner through the Walton-Penner family, including Walmart heir Rob Walton, when the group acquired the franchise for a reported $4.65 billion.
Hamilton’s inclusion was publicly welcomed by Walton, who praised the F1’s star drive, “resilient spirit,” and commitment to equality.
For Hamilton, the move carries deeper meaning: he’s spoken openly about the scarcity of Black representation in NFL ownership and sees his role with the Broncos as an opportunity to help change that.
Hamilton has said his decision to invest in the Broncos was driven not just by business, but by a desire to use sports as a platform for a broader change.
He has highlighted the lack of diversity at the ownership level in the NFL, even though a large portion of players are people of color.
By joining one of the league’s most famous franchises, Hamilton hopes to bring more inclusive leadership to American sports.
Hamilton’s team, the Denver Broncos, are having a strong season. As of now, they’re 9-2 leading the AFC West.
That’s a dramatic turnaround from previous years, their 9-2 start is one of the best under their current coaching and management regime.
If they keep up this pace, experts have projected they could finish around 12-5 and potentially win the division.
This strong start is significant for Hamilton’s investment, a successful season could boost both the franchise’s value and credibility of his involvement.
More must-reads:
+
Get the latest news and rumors, customized to your favorite sports and teams. Emailed daily. Always free!