BYU sends strong message with new athletic director hire

A new chapter is unfolding at BYU as Brian Santiago officially takes over as the university’s athletic director, succeeding Tom Holmoe.

Santiago has served in BYU’s athletic department since 1997, with eight years as Holmoe's deputy AD. He was introduced at a press conference Wednesday following the announcement. His appointment marks a significant transition. However, Santiago has been a central figure in the department’s leadership for decades.

While addressing the media, Santiago emphasized his deep passion for BYU and the future in Provo. “There’s never been a better time to be a part of BYU athletics and this university than right now,” he said. Santiago also reaffirmed the department’s alignment with the values of the Church of Jesus Christ of Latter-day Saints, adding that he will lead with confidence and integrity.

Santiago expressed gratitude for Holmoe, calling him a mentor and “one of the best human beings and athletic directors in the business.” Many would agree with that statement.

Santiago steps in at a time of remarkable momentum for BYU Athletics. Two years into the Big 12 Conference, BYU has celebrated national championships in both men’s and women’s cross country, while men’s basketball and football both ended their seasons ranked No. 13 in the AP Poll. BYU also ranks in the top-10 nationally in the Learfield Directors’ Cup standings, reflecting excellence across all sports.

A former collegiate basketball player himself, Santiago brings a competitive spirit and a deep understanding of student-athlete needs. He earned degrees from Utah Valley and Fresno State, and later an MBA from BYU. He played basketball at both colleges and was part of Puerto Rico’s pre-selection Olympic team.

Santiago made it clear that his vision is centered on supporting the overall brand. “All I’ve ever wanted to do is help you fly,” he told his athletes and coaches. With over 100 years of athletic tradition to build on, Santiago’s leadership will be a commitment to winning the right way.