Conquer Campaign: ALO and Joe Burrow Take on the NFL Season

It has been a whirlwind off-season for you. How has ALO made your busy schedule more enjoyable?

The off-season moves fast, but ALO helps me stay balanced. Whether I'm training, traveling, or taking a rare moment to slow down, ALO's gear keeps me comfortable in every season of life. The ALO Wellness Club and their VIP trainers keep me in peak physical performance with cutting-edge technology like EMS Training, and recovery methods like cold plunges, cryotherapy, infrared saunas, and more. It's that combination of comfort, performance, and recovery that keeps me focused on the long game.

As a brand ambassador and the face of ALO in the NFL, how closely do you work with the brand on curating your style?

I work extremely closely with the ALO team to ensure every look we create feels true to my personal style while maintaining ALO's signature blend of luxury and performance - which is exactly what I'm looking for in order to feel confident both on and off the field, in the tunnel, or on the red carpet.

The ALO Fall Shoot has arrived. How excited are you for fans to see the new collection?

I'm really excited for everyone to see and experience The Conquer Collection. The pieces aren't just about looking good - they're built to perform, and to help you recover so that you can get up and do it all again. ALO creates gear that works as hard as you do, whatever your sport of choice, and you feel it as soon as you put the pieces on."

What are some of your favorite pieces from the upcoming ALO collection?

The Conquer Collection has been a longtime go-to for me with so many favorites, but lately I've been reaching for the Conquer Max Mock Neck Full Zip. It's the perfect mix of performance meets style that looks great layered and takes you from warmups to wind down.

Where does fall rank among your favorite seasons to dress and style?

The fall is always an exciting time for me, style-wise, because football season presents extra opportunities to play with new looks on game day tunnel walks. It also allows you to layer up your favorite pieces and mix performance with tailoring in a way that speaks to my personal style.

It's still early, but have you started thinking about your pre-game outfits for tunnel walks this season?

I couldn't help but feel inspired while working with ALO on this campaign, so we definitely have some ideas in the works for this season. I can't wait to share more, soon!

Can you ever tell if an outfit will be a hit before debuting it at a game or event?

Honestly, it's a bit of a gut check. I go with what feels right—comfortable, clean, and true to my own personal style. If it feels good on me, chances are it's going to land well with everyone else, too.

Switching gears to football, are there any games you have circled on your calendar?

Every game matters. I've always believed in showing up the same way every day—locked in and ready to work.

What are your goals for the 2025 NFL season?

Show up for my team, be the best version of myself, and hold myself to the standard I believe in. Everything else will take care of itself.

Last question: Who would you consider your most fashionable teammates?

I like to keep the competition on the field. Plus, I've got a lot of teammates with great style, so the competition is strong.