Dan Campbell adds fuel to the Jameson Williams hype train

Detroit Lions head coach Dan Campbell is not known to be one to mince words. That's what makes his declaration about Jameson Williams on a recent podcast interview speak volumes to the wide receiver's potential for the 2025 NFL season.

Campbell told "Green Light with Chris Long" that Williams is expected to take a big leap this season, which is fairly wild to think about when considering he just had a 1,000 receiving yard year for Detroit without breaking too much of a sweat.

"Honestly, I would proibably say late 23', when we started to make our run, got into the playoffs. He made some plays at San Francisco, really in that stretch, I was like 'Alright, man. He's figuring stuff out.' He's buying into everything, the armor is dropped. He's all in. No player has developed more as a player and just as a teammate like Jamo has, in really his four years. I'm proud of the kid, man. I love what he's made of. He doesn't hide it. He is who he is. But man, he is all in with this team, and he loves the guys next to him. The sucker plays hard, man."

Campbell adds fresh fuel to Jameson Williams fire burning ahead of 2025 season

Williams, who is up for a contract extension, is primed to have another huge year alongside Amon-Ra St. Brown and Jared Goff. His ability to stretch the field with his speed and shiftiness is uncanny, and he was religiously cooking his opponents in training camp when the Lions were doing joint practices with the Miami Dolphins and Houston Texans.

The 24 year old receiver has grown beyond just the stat sheet, though, as he has steered clear of issues off the field since being suspended for four games for violating the NFL's gambling policy back in 2023 and for two games last year for allegedly violating the league's PED policy.

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Wiliams is likely to turn up for the Lions this year because of that extension on the horizon. He could be demanding something in the range of three years and $75 million, a projection made by SI Lions writer Christian Booher that feels like it'll stand the test of time.

Terry McLaurin of the Washington Commanders just received an extension for three years and $96 million, and his skill set and value to the Commanders is just slightly grander than Williams'.

With Detroit aiming to silence their critics this season by making the postseason, winning the NFC North again, and reaching the Super Bowl, Williams will be a critical part to the plan towards achieving those goals. Coaching turnover or not, Williams is seeking to expand upon his 2024 season with more high-flying playmaking.

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