With the introduction of Barstool Sports founder, and notable Michigan alum and super fan, Dave Portnoy, to the Fox Sports Big Noon Kickoff, the war between ESPN's College Gameday and Big Noon Kickoff has officially begun. Fans of Portnoy were ecstatic about his addition to the show. Portnoy will do for Kickoff what Pat McAfee did for College Gameday: bring energy and charisma outside of his sports analysis. He also brings a substantial weapon with him; his Barstool brand has owned the 17–34-year-old demographic for years. That is a critical group for any show, including a sports pre-game show.
The two shows are built similarly in nature; they have a host, a legendary college football coach, and former legendary Heisman Award-winning college players. Now, they both have the "color" guy who excites the fan base. Gameday has had a stranglehold on the head-to-head ratings comparison, but in recent years, it has lost the lead during certain games. The star power of Portnoy could make that a more common theme in the future. Fans, media members, and social media users have already started taking sides.
Top row clears pic.twitter.com/ibbQgf9Cck
— Jim Costa (@JimCosta_) July 18, 2025
Both shows feature a substantial amount of star power and up-and-coming viral presence-type analysts. The shows will compete, and I believe that Big Noon Kickoff will see an early rise in its ratings with the addition of Portnoy and his Barstool Sports army. How he performs and resonates with fans who are not familiar with him will dictate how the battle ends up at the end of the college football year. Either way, both shows should be exciting and full of energy, a win all the way around for college football and its fan base.
Can’t wait to see everybody in Columbus! #goblue https://t.co/JhLZIQ0Nc7
— Dave Portnoy (@stoolpresidente) July 17, 2025
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