Georgia to Keep NIL Collective, Strengthen ‘Above-the-Cap’ Strategy

Yesterday, the University of Georgia announced shifts in their NIL personnel, elevating senior associate athletics director Steven Drummond to deputy athletic director and Chief Marketing Officer. According to the Georgia Athletics website, in his new role, “he will be responsible for developing and managing partnerships with brands, donors, and NIL platforms to create opportunities for student-athletes.” More notably, Tanner Potts is transitioning from Assistant Athletic Director of NIL and Strategic Initiatives to CEO of the Classic City Collective. Potts has been on staff with the Bulldogs since May 2021 and has worked full time in the athletics department since the spring of 2022, when he earned his law degree from the University of Georgia.  Potts is filling the vacancy left by Matt Hibbs. Hibbs left Classic City Collective to become the executive vice president of Pathways Sports and Entertainment, a company that has recently made headlines for its efforts to revolutionize athletes’ right of publicity