Heisman Trophy winner Caleb Williams signs mega NIL deal with Neutrogena

While Caleb Williams is known for his electrifying quarterback play, the former Oklahoma Sooner and current USC quarterback signed a massive NIL deal this past week with Neutrogena.

Neutrogena is a skin care company that specializes in hair care and cosmetics and is owned by their parent company Johnson & Johnson. Back in 2022, Neutrogena was considered the No. 1 dermatologist-recommended skin care brand.

Williams announced his new deal on his personal Instagram account this past weekend, which included a video of the quarterback trying the product at the famous music festival Coachella. 

In his own right, Williams took the NCAA by storm last season, as he led USC to a Cotton Bowl appearance against Tulane. Even though the Trojans suffered a 46-45 gut-wrenching loss to the Green Wave, Williams threw for 462 yards with five touchdown passes.

For the season, Williams completed 66.6 percent of his passes, while throwing for 4,537 yards and 42 touchdowns.

The Heisman Trophy-winning quarterback has secured NIL deals with Alo Yoga, Athletic Brewing Company, CELSIUS, Fanatics, AT&T, Beats by Dre, AC + ION Water and now Neutrogena, which will now push his NIL value to over $2.6 million. 

Williams expects to declare for the 2024 NFL Draft, but before going pro, the star quarterback will continue to build his NIL profile and look to lead the Trojans to a national title, in what will likely be his final season at USC.