Joe "The Body Coach" Wicks explains how he turned his passion into millions on the latest episode of 'My Hustle'

Working out isn't always fun, but it helps when you have somebody like Joe "The Body Coach" Wicks helping you out. 

Wicks started his fitness program in London a decade ago to help others reach their fitness goals. Since then, it has turned into a multi-million dollar business. In this episode of "My Hustle" presented by Whistle, "The Body Coach" walks us through how he found success in the fitness industry and what drives him to be great every single day.

Growing up, "The Body Coach" couldn't stay focused on math or traditional sciences classes. His passion was in hitting up the gym for a good workout. He knew he had what it takes to be a personal trainer so he took sports science classes in order to find work. Even after landing his dream job, "The Body Coach" was hungry for more. 

"The Body Coach" wanted to take his passion for fitness and reach as many people as possible. A challenge he faced early on was that he couldn't afford traditional marketing tactics. He took to social media to solve this problem. "The Body Coach" posted 15-second clips of himself cooking a meal onto Instagram and the videos went viral. Soon enough people started buying into his fitness program.

The newfound interest inspired "The Body Coach" to launch the 90 Day Plan, an online fitness program of meals and workouts. Other business ventures are creating his own app, posting free workout videos on YouTube and publishing best-selling healthy cook books. 

"The Body Coach" says he is purpose-driven instead of profit-driven. Helping people live a happy and healthy life is his true calling.

Want to find out more about this rising social media star? Check out the video below: