Jordan Brand is Running Back its Global Basketball Tournament

The 2025 tournament tips off this month, starting with the UK qualifiers in London, where boys and girls will compete on May 24 as part of the Hoopsfix All Star Classic weekend.

Regional qualifiers will then take place around the world — including Beijing, Los Angeles, Melbourne, London, Chicago, Hong Kong, Paris, Tokyo, and more.

From there, 20 finalists (all hoopers ages 15 to 18) will advance to New York for the championships. The finals will be streamed live from New York in August, showcasing the incredible talent and fierce competition among the top athletes.

Not only will the winners earn the coveted title of The One, but they will also join Jordan Brand as ambassadors.

"The One tournament provides a platform for young athletes from around the world to showcase their skills and compete at the highest level," says Sarah Mensah, President of Jordan Brand.

Mensah continued, "This event embodies Jordan Brand's spirit of competition and excellence, and we look forward to seeing the incredible performances from these talented hoopers as they chase greatness."

Just as Jordan Brand's origin story is rooted in a mentality of defiant confidence, The One is designed to show who's got next — and inspire the next generation to take their turn.

For those of us who cannot make the trip to compete in the tournament, we can still represent Jumpman with the brand's latest Summer drops at Jordan.com.

Stay locked into Sports Illustrated's Kicks On SI for all your footwear news from the basketball world and beyond.

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