Lady Gaga vs. Lost Surfboards: Inside the $100M Lawsuit

Now, Biolos has appeared on local news – see above – to explain the situation in his own words. While touring the camera crew through his surfboard manufacturing facility, he said:

“We’ve been building ...Lost Mayhem boards here every day for almost 40 years now.”

The issue is that Biolos doesn’t want folks buying Gaga gear, thinking it comes from the “Mayhem” moniker under ...Lost Surfboards, and thus, damaging the brand he’s spent decades building.

“Surfers, skaters, snowboarders,” Biolos said, “they don’t wanna be associated with so much corporate pop culture. So, if all these little Gaga people are running around wearing a Mayhem shirt, with my name on it in mainstream life, it makes our stuff not as cool, not as renegade.”

Regarding the matter, a lawyer on the Gaga side, Orin Snyder – whose clients also include Mariah Carey, Anderson Cooper, Diddy, LeBron James, and Jennifer Lopez – told TMZ:

“It’s disappointing — but hardly surprising — that someone is now attempting to capitalize on her success with a baseless lawsuit over the name ‘Mayhem.' This is nothing more than an opportunistic and meritless abuse of the legal system.”

Per Biolos, and his interactions with Gaga’s camp:

“They just kind of laughed at us and said, ‘you’re nobody. You don’t have any rights.’ And we were like, ‘we feel that we do.’ They wouldn’t talk to us.”

So, they sued. But according to Biolos, it’s not about the money. He added:

“We don’t want her money. We want her stuff. We want her to not make any merch with our name on it. We’re happy to be a small brand that thrives and cruises in the underground.”