Memorial Stadium Unveils Initial Prices for Alcohol, Concession Items

"GBR Classics" were available at concession stands, including the Nebraska-famous Runza sandwich, Valentino's Pizza, the Fairbury Red Dog, peanuts, popcorn, and theater box candy. The Runza and Valentino's pizza were the most expensive food items, running at $7 each, with a Red Dog costing $3.75. Peanuts, popcorn, and the theater box candy all cost $5 each.

Beverage options include Aquafina water, Gatorade, Pepsi-branded bottled soda, and two beer options: Bud Light and Michelob Ultra, both at 16 oz. cans. A Michelob Ultra costs $12 compared to the Bud Light for $11, while a bottled soda costs $4, Gatorade at $5, and bottled water at $3.75.

Food and beverage combination specials were also included at the Big Red Preview, with two options available. Two Fairbury Red Dogs and a bottled soda cost $11, while the two Red Dogs and a Michelob Ultra special cost $19.

The second option available for Husker fans included the signature Runza sandwich and a bottled soda for $11, while a Runza and Michelob Ultra cost $19. There was not an option for a combination including Bud Light.

On Thursday, Nebraska athletic deputy athletic director for revenue generation Tyler Kai shared on social media photos of new concession venues at Memorial Stadium. They included a "walk-thru" refrigerated section, refrigerators filled with Aquafina bottled water, 16 oz cans of Busch Light, Bud Light, Modelo, Michelob Ultra, and a variety of flavors of NUTRL seltzers, and two new food stands: the 'Blackshirt Barbecue' and 'Herbie's Burger Co.'

Alcohol sales had already been previously rolled out at other Nebraska athletic venues, including at Pinnacle Bank Arena formen's and women's basketball as well as in Haymarket Park forNebraska baseball and softball. Nebraska athletic director Troy Dannen previously stated that estimated alcohol sales could generate "$3 and $4 million per game" and could reduce "dangerous drinking habits."

Saturday's Big Red Preview was the first football event at Memorial Stadium to allow alcohol sales. Previously, the 2023 Volleyball Day in Nebraska event and the 2021 Garth Brooks concert allowed alcohol sales from temporary approval by the University. Last summer, the first edition of the Big Red Preview had 3,500 attendees.