Milan’s sponsorship revenue rises over €17m from 2019-20 to 2020-21 – the breakdown

Some interesting information has emerged from Milan’s 2020-21 accounts regarding the sponsorship revenue that the club generated.

During the shareholders’ meeting this evening and in the financial accounts that MilanNews got access to, some details came out about the new sponsorship agreements secured by the club within the year 2020-21.

Of course it must be noted that a lot of these deals were signed when Covid-19 very much had a grip on football and threatened to dent a lot of revenue streams related to ticket sales and other sponsorships. However, the Rossoneri actually increased the value of their sponsorships from €36.6m in 2019-20 to €54m in 2020-21.

The breakdown of this is as follows: €14.2m came from the airline Emirates as the principle shirt sponsor for the men’s first team plus €13.1m comes from PUMA as the technical partner (up from €10.9m in 2019-20).

Then, €26m comes from the sale of multi-product promotional-advertising packages that were sold to various commercial partners, and this totalled just €11.1m in the 2019-20 season. Added to this is €657k from other commercial partners, official suppliers and sponsors.

Socios, A2A Energia, Banco BPM, Dazn, Electronic Arts, Giuliani, La Molisana, Royal Forex, Fratelli Beretta, Skrill, Snaitech, Star Casino, Tianyu Technology and Trenitalia are among the other partners mentioned in the €26m above.