Jeffrey Becker-USA TODAY Sports

NFL Star Justin Jefferson Announces Personal News Before Season

Originally posted on Athlon Sports | By Max Escarpio | Last updated Aug 25, 2025 1:27 PM ET

Justin Jefferson is heading into his sixth season in the NFL, looking to lead the Minnesota Vikings to the promised land.

Jefferson is widely regarded as one of the best wide receivers in the NFL, alongside several other stars like Ja'Marr Chase, CeeDee Lamb, Tyreek Hill, A.J. Brown and more.

As they head into the new season, Jefferson was busy outside the white lines.

On Monday, Jefferson announced a special partnership with General Mills. The company has released a new lemon and strawberry cereal flavor, labeled as the "Jettas Mix."

"You know I had to cook up something special," Jefferson said. "Strawberry @cinnamontoastcrunch + Lemon @cheerios = my official Jettas Mix. Grab a box at a store near you."

The cereal mix will be a cohort with Cinnamon Toast Crunch and Cheerios.

View this post on Instagram

A post shared by Justin “Jets” Jefferson (@jjettas2)

Justin Jefferson is one of the biggest stars in the NFL landscape on and off the field. Along with the latest announcement with General Mills, Jefferson also has deals with Under Armour, Old Spice, Sleep Number, Optimum Nutrition and Oakley.

Last season with the Minnesota Vikings, Justin Jefferson posted 10 touchdowns and 1,533 yards on 103 receptions.

Throughout his career in the NFL, Jefferson has been named a four-time Pro Bowler and a two-time All-Pro. He was also previously named the 2022 Offensive Player of the Year.

Despite quarterback changes with the Vikings, where Jefferson has played with Kirk Cousins, Sam Darnold and others, he has consistently produced at a high level.

This article first appeared on Athlon Sports and was syndicated with permission.

More must-reads: