Could Penn State be replacing the swoosh with the 3 stripes? According to a report by On3's Brett McMurphy, it might. McMurphy reported Tuesday that Penn State will switch apparel companies from Nike to Adidas, potentially ending a relationship that dates to 1993, when the Nittany Lions joined the Big Ten and became one of Nike's first apparel contracts.
"Penn State Athletics is conducting a Request for Proposal (RFP) for its future apparel partnership
and evaluating various opportunities," the athletic department said in a statement. "This process will enable Penn State Athletics to identify the best partner to support our student-athletes, coaches and fans."
High-revenue deals require approval of Penn State's Board of Trustees, which next meets Sept. 11-12 in State College, so the deal isn't finished yet. Penn State has not released details of its Nike contract for decades, saying that Pennsylvania right-to-know laws do not apply the agreement. In 2014, Lancaster Newspapers reported that terms of the agreement were embargoed for 20 years.
If Penn State changes apparel companies, it would mark the end of a 32-year relationship forged by two leaders of their day. Phil Knight, founder of Nike, and former Penn State football coach Joe Paterno built more than a brand bond in 1993, when they came to their first agreement. They developed a friendship that extended for decades.
Nike donated $400,000 to Penn State's library when Paterno after his 400th career game in 2010, and Knight spoke at the public memorial for Paterno at Penn State's Bryce Jordan Center in 2012. Former Penn State equipment manager Brad Caldwell detailed the origin of the Penn State-Nike deal in this interview with Andrew Kalista.
Penn State and Nike is a love story that dates back decades. In 1993 Penn State and Nike went all in. Brad "Spider" Caldwell details the ups & downs of the early days and how Penn State helped Nike build an empire!#NittanyLions #Nike pic.twitter.com/rbn5WdL11i
— Andrew Kalista (@KalistaAndrew) September 2, 2025
For some Penn State football fans, the potential split from Nike and to Adidas generated a visceral response. Sports fans develop emotional ties to brands, notably shoes and clothes, and Penn State fans have been buying Nike gear for three decades.
This is horrible news
— Frank Bccia ⛈ (@frankboccia_) September 2, 2025
Uhh wut? Penn State and Nike are synonymous
— Joel Chandler (@jcteaman) September 2, 2025
Please no… the naming the stadium is one thing this is a whole different level omg I’m sick
— (@king_cfb) September 2, 2025
That was a reference to Penn State's new naming rights deal with West Shore Home, a Pennsylvania home-remodeling company that signed a 15-year, $50-million partnership with the athletic department. Penn State now refers to the venue officially as West Shore Home Field at Beaver Stadium.
— Patrick Sweda (@PatrickSweda) September 2, 2025
People will never buy Penn State merch again with this downgrade. What’re we doin?
— The Basic Blues Podcast (@BasicBluesPod) September 2, 2025
Pat Kraft has made significant changes in a little over three years as Penn State's athletic director, Among them:
Kraft also is overseeing the $700 million renovation of Beaver Stadium, highlighted by a deal with InProduction to provide temporary seating during the construction. As a result, some fans understand the financial considerations of a potential apparrel-company change.
Is this for NIL related things and possibly the stadium renovations??
— biased baller (@thebiasedballer) September 2, 2025
Why this switch? A lot more money?
— NCNittany (@NittanyNC) September 2, 2025
How would this impact NIL if at all? Are there additional funds added to the NIL pot?
— PSU in Jersey (@PSUinJersey) September 2, 2025
PS: Nike has overwhelmingly supported Oregon, now a BIG foe, so no other BIG schools should support Nike. Just one guys opinion.
Alas, one last concern before the potential switch.
I don’t know how these things work but does anyone know if Adidas will in anyway change the iconic look of the football jerseys? That’s the only thing that I wouldn’t be happy about
— The Year of the Lion (@PSUfbfan10) September 2, 2025
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