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Ranking the WNBA’s 10 Most Popular Players

Originally posted on Athlon Sports | By Corey Scott | Last updated Sep 23, 2025 4:44 PM ET

The WNBA has never been more popular — with some players dominating on the court, others on social media and a select few mastering both.

TV ratings are at an all-time high, attendance records are being broken and the league’s biggest stars are becoming household names. A huge part of that growth comes from the players themselves, whose highlights, personalities and endorsements extend far beyond the hardwood.

To rank the most popular players, we used a combination of their social media followings — weighted most heavily toward Instagram, followed by TikTok and then Twitter/X — and their monthly web search queries, according to Semrush.

Here’s our ranking of the 10 most popular current WNBA players.

10. Skylar Diggins, Seattle Storm

Instagram (@skylardiggins): 1 million
TikTok (@skylar.diggins): 8,100
Twitter/X (@SkyDigg4): 524,500
Searches/month: 40.5K

Diggins made her first All-Star appearance in 2014 and has seven selections overall, so it’s no surprise she has the third-largest Twitter/X following on this list. The six-time All-WNBA guard also boasts 1 million followers on Instagram, where she frequently shares game-day outfits and collaborations with brands such as Etsy, Wells Fargo and other major sponsors.

9. A'ja Wilson, Las Vegas Aces

Instagram (@aja22wilson): 1.4 million
TikTok (@aja__wilson): 434,400
Twitter/X (@_ajawilson22): 263,800
Searches/month: 60.5K

Wilson boasts a laundry list of accolades: two-time WNBA champion, Finals MVP, four-time WNBA MVP, three-time Defensive Player of the Year — and the list doesn’t stop there. By the time you’re reading this, she may have already added to those honors. It’s no surprise she ranks among the most popular players, and had she played college basketball in the NIL era, her social media following would likely rival the top three on this list. (Note: Wilson recently made her X account private.)

8. Kelsey Plum, Los Angeles Sparks

Instagram (@kelseyplum10): 1.2 million
TikTok (@kelseyplum10): 118,800
Twitter/X (@kelseyplum10): 155,600
Searches/month: 246K

Plum was a star before she ever set foot in the league, holding the NCAA Division I women’s basketball career scoring record until Caitlin Clark broke it in 2024. The No. 1 overall pick in the 2017 WNBA Draft, Plum is now a two-time champion and four-time All-Star, accomplishments that have helped her build a following of 1.2 million on Instagram.

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7. Cameron Brink, Los Angeles Sparks

Instagram (@cameronbrink22): 1.4 million
TikTok (@cameron_brink): 552,800
Twitter/X (@cameronbrink22): 47,300
Searches/month: 201K

Brink edges out Plum on this list with roughly 200,000 more Instagram followers — though it's a close call. She won a national championship with Stanford as a freshman and was so popular in college that she signed a name, image and likeness licensing deal as New Balance’s first women’s basketball player.

6. Hailey Van Lith, Chicago Sky

Instagram (@haileyvanlith): 1.3 million
TikTok (@haileyvanlith): 576,600
Twitter/X (@haileyvanlith): 64,900
Searches/month: 246K

Van Lith is part of the “new school” of WNBA players who built a social media following long before turning pro. In high school, she appeared on Kobe Bryant’s Instagram account in a photo with him and his daughter Gigi, after the Bryants had traveled to Cashmere, Washington, to watch her play. As expected, her fame has only grown in step with her basketball career.

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5. Sabrina Ionescu, New York Liberty

Instagram (@sabrina_i): 1.5 million
TikTok (@sabrina_ionescu20): 419,200
Twitter/X (@sabrina_i20): 172,400
Searches/month: 201K

Ionescu’s friendship with Kobe Bryant played a part in her rise to national prominence — he even broke down her game on an episode of his ESPN Plus show "Detail." The No. 1 overall pick in the 2020 WNBA Draft has since competed against Stephen Curry in a 3-point contest at NBA All-Star Weekend, won a WNBA championship and built a following of 1.5 million on Instagram.

4. Brittney Griner, Atlanta Dream

Instagram (@brittneyevettegriner): 747,000
TikTok: N/A
Twitter/X (@brittneygriner): 103,000
Searches/month: 301K

Griner’s social media accounts don’t compete with the others on this list — she doesn’t even have a TikTok account — but she’s still one of the most well-known players. The 10-time All-Star was ranked by ESPN as one of the 25 greatest WNBA players of all time. Even without a large online presence, her monthly search volume makes one thing clear: Griner is a household name.

3. Paige Bueckers, Dallas Wings

Instagram (@paigebueckers): 2.9 million
TikTok (@paigebueckers): 3.9 million
Twitter/X (@paigebueckers1): 164,800
Searches/month: 550K

Bueckers played for women’s basketball powerhouse UConn in college, leading the Huskies to four Final Four appearances and a national championship in April 2025. Selected first overall later that month, she went on to make the WNBA All-Star Game and earn Rookie of the Year honors. It’s no surprise she’s become a fan favorite thanks to her active social media presence and followers watching her growth as a player over the years.

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2. Angel Reese, Chicago Sky

Instagram (@angelreese5): 5.1 million
TikTok (@angelreese10): 5.9 million
Twitter/X (@Reese10Angel): 708,800
Searches/month: 1M

The youngest player on this list, Reese has the largest following on Instagram, TikTok and Twitter/X. She led LSU to a national championship in 2023, and her rivalry with the top player on this list has often been compared to the Larry Bird-Magic Johnson matchups of the 1980s. Since being drafted in 2024, Reese has made the WNBA All-Star Game twice and led the league in rebounding in both seasons.

1. Caitlin Clark, Indiana Fever

Instagram (@caitlinclark22): 3.6 million
TikTok (@caitlin.clark22): 836,400
Twitter/X (@CaitlinClark22): 574,400
Searches/month: 1.5M

Although Clark doesn’t match Reese’s social media following, her monthly search volume shows she is the league’s most popular player.

In 2024, she ranked as the 10th highest-paid female athlete in the world, with less than 1% of her earnings coming from her WNBA salary — the rest came from endorsements. With deals from Nike, Gatorade, State Farm and others totaling $11 million off the court, it’s clear that brands agree: Clark is the WNBA’s most popular player.