Softball Collegiate Player of the Year NiJaree Canady Signs Record-Breaking NIL Deal

The marketplace of Name, Image, and Likeness continues to expand across all sports at the collegiate level. There was an estimate that the growth of this space was going to exponentially rise over the next few years, providing more opportunities for athletes to capitalize financially while having amateur status. For those who don't have a direct pathway to professional sports, this is a great way for them to generate wealth for themselves and their families while competing at the collegiate level. Many of the NIL headlines go to revenue generating sports like college football and men's college basketball, but the continued increase in money getting poured into the marketplace has allowed others to benefit by being recognizable figures. Livvy Dunne and the Cavinder Twins come to mind as social media presences who have used their marketability to cash in on NIL opportunities, but the growing popularity of women's athletics has also seen a rise in deals signed with collectives and different brands. On Wednesday