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Texas AD Sends Clear Message on Making Change to Iconic Uniforms Before Ohio State Game

Originally posted on Athlon Sports
By Kevin Matthew Borba | Last updated Aug 25, 2025 5:13 PM ET

With programs such as the Oregon Ducks having the ability to cycle through hundreds if not thousands of uniform combinations, the No. 1 Texas Longhorns are one of the few programs in college football that does not have an alternate uniform.

For home games, they don their iconic white helmets with the burnt orange logo on the side to go with their burnt orange jerseys and white pants. For away games, the Longhorns wear what are known as the "icy whites" or stormtrooper uniforms, as they wear white on white.

However, with the prevalence of NIL and the race to earn as much money as possible, college football programs can now allow companies to advertise on their fields. The Longhorns became the latest program on Monday to announce they'd be adding a sponsor to the field, partnering with Austin-based company Humann, which is known for its cardiovascular supplements.

Learfield’s @TexasLSP and @TexasLonghorns announced today a landmark sponsorship with @LiveHumann that will see the company’s branding on every athletic venue’s playing surface while elevating cardiovascular health for student-athletes and fans.https://t.co/jzukbI2zMT pic.twitter.com/rRiXtIP011
— LEARFIELD (@Learfield) August 25, 2025

With on-field sponsorships becoming the latest trend in college football, many around the sport have begun to flirt with the idea of sponsors on jerseys. In fact, Yahoo's Ross Dellenger reported in May that the NCAA was considering allowing jersey patches for sponsors.

When asked about the possibility on Monday, Texas athletic director Chris Del Conte took a clear stance.

Texas AD Makes Decision on Jersey Patches

With Dellenger reporting that a logo on the field can net a team $1 million, he also reported that a patch could earn the program as much as $5 million.

"According to those with knowledge in the space, field logos on the 25-yard line are expected to fetch at least $1 million annually for an SEC program," wrote Dellenger. "Jersey patches could be upward of $5 million per season or more."

With that being said, Del Conte made it clear that the Longhorns would not be compromising their uniforms in the future for some extra cash.

"Not a chance," Del Conte told Inside Texas. "I want everyone to hear that. That's sacred ground."

Although jersey patches aren't yet allowed, it certainly wouldn't be a surprise for programs around the country to start deploying them when that is inevitably passed. With that being said, we know of at least one program that will be valuing the past traditions of college football.

With The Athletic reporting that Texas has a projected value of $2.38 billion, making them the only program in college football to exceed the $2 billion mark, they have the luxury of not needing to cave for financial deals here and there.

The No. 1 Longhorns open the season at the No. 3 Ohio State Buckeyes on Saturday.

This article first appeared on Athlon Sports and was syndicated with permission.

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