Texas Tech’s Matador Club Raises Incredible Amount of Money: Cody Campbell

It was founded in February 2022 by Campbell and fellow Tech alums, including Tim Culp, Terry Fuller, Marc McDougal, Gary Petersen, and John Sellers.

Campbell, a former Red Raider offensive lineman (2001–04), also serves as chairman of the Texas Tech University System Board of Regents as of April 2025.

With 3,500 contributors, the model focuses on all athletes, not just star players.

Texas Tech is expected to spend up to $55 million this year on its athletes when combining direct NIL and institutional funds, per The New York Times. That figure puts Texas Tech at the forefront of the Big 12 and the national NIL conversation.

The impact these donations have on Red Raider athletics is massive. With stable NIL support, Texas Tech can keep more of its players, attract top recruits, and become a top choice in football, basketball, and other sports.

Fans will get a glimpse of what the new-look Red Raiders football program will look like in the team’s season opener against Arkansas-Pine Bluff at home on Saturday, Aug. 30.

With momentum building in Lubbock, Texas Tech’s NIL model could serve as the blueprint for sustained success across all levels of college athletics. As realignment reshapes the Power Four, the Red Raiders are quickly reaching the top of college sports.

The men’s basketball program is coming off one of its best seasons in program history at 28-9, while the football team completed its fourth-straight winning campaign.