- Screenshot of Grow A Garden Honey Event courtesy of Roblox and Game Rant

The Unstoppable Rise of Roblox’s Plant-Based Warfare

Originally posted on Total Apex Gaming | By David Gilbert | Last updated Aug 26, 2025 10:53 PM ET

Congratulations to Roblox, as it not only shattered its previous concurrent user records but also achieved an unprecedented milestone in player engagement. During a highly publicized weekend event, this surge occurred, showcasing intrigue in the platform’s two most popular games pitted against each other in a competitive spectacle. So, did his orchestrated conflict between titans directly cause the unprecedented traffic?

How a Virtual War United 47 Million Players

According to publicly tracked data from Fortnite.gg, the platform reached a staggering 47 million simultaneous users last Saturday, August 23rd. The community called the event an “admin war,” which was a coordinated effort between the creators of the perennial favorite Grow a Garden and the formidable new challenger Steal a Brainrot. In their war, both creators were vying to attract the largest possible audience to their respective experiences.

Roblox reached a new peak with this remarkable achievement, as it capped off the summer consistently breaking its own engagement records. Before this event, the platform had been regularly seeing weekend peaks hovering around the 30 million user mark. Ultimately, comparing Roblox‘s traffic to other major gaming platforms may reveal why this accomplishment is so special.

A New Paradigm for Viral Game Events

Image from Roblox courtesy of Roblox Studios

That same Saturday saw the entire Steam network, which hosts thousands of games, reached its own milestone. The platform recorded a peak of 37.9 million online accounts, with only 11.2 million of those users actively in-game, according to SteamDB. Shockingly, the popular title, Fortnite, only registered a daily peak of approximately 1.6 million players. Does this comparison effectively illustrate Roblox‘s dominant position in the current gaming landscape?

The rival games show equally impressive successes individually, with Grow a Garden achieving a peak of 22 million players and Steal a Brainrot drawing in 15 million. The viral mechanics of Grow a Garden may explain why it’s doing better numbers, as it involves players buying and cultivating various plants. And yes, these purchases include rare time-limited varieties that create urgency and drive massive login spikes. At the same time, Steal a Brainrot fosters a competitive environment by having players collect Pokémon-like creatures and steal them from rivals to grow its audience.

Roblox Rewrites the Rules of Player Engagement

Despite this record-breaking popularity, Roblox Corporation’s ongoing and serious efforts to enhance safety features and protect its typically young user base have taken the spotlight. Over the last couple of months, the platform has faced a string of controversies related to child safety and content moderation. Just last month, the company announced the rollout of new age estimation technology designed to verify teen users in a better and, most importantly, safer way.

Not only that, but they introduced a feature allowing verified teens to establish “trusted connections.” This feature enables players to chat with pre-approved friends without the strict filters typically applied to younger audiences. Whether these continued initiatives balance Roblox‘s growth with the paramount importance of user safety remains to be seen. For the platform to maintain its incredible growth, it must commit to fostering a secure and trustworthy environment for its massive, global audience.

This article first appeared on Total Apex Gaming and was syndicated with permission.

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