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Before Super Bowl LIX, Adidas made waves by releasing an iconic "family picture" featuring some of its top athletes, including Colorado's two-way star and Heisman winner Travis Hunter.
However, the event was more than just a promotional shoot—it was a show of unity among Adidas' elite athletes, all coming together to support Patrick Mahomes as he attempted to make history with a third consecutive Super Bowl victory.
One of the biggest names in attendance was soccer legend Lionel Messi, who arrived in New Orleans dressed in Adidas sweats and an exclusive, unreleased pair of Messi x Adidas Superstar 82 sneakers. As the greatest soccer player of all time settled in to watch one of football’s rising legends, he was joined by other Adidas-sponsored athletes, including Hunter, Tyreek Hill, Micah Parsons, Darius Slayton, Anna Hill.
Lionel Messi at Super Bowl LIX 2025, alongside Tyreek Hill , Micah Parsons , Anna Hall ♀️, and Darius Slayton !!!
— Inter Miami News Hub (@Intermiamicfhub) February 10, 2025
Even the stars get starstruck in the presence of the GREATEST ATHLETE OF ALL TIME #MLSSeasonPass #SuperBowl pic.twitter.com/SciNzcBCAQ
Despite Mahomes and the Kansas City Chiefs falling short in their three-peat attempt, the presence of Adidas' star athletes underscored the brand’s dominance in the sports world.
Throughout the NFL season, Mahomes and Adidas collaborated on impactful campaigns, strengthening their influence both on and off the field. Leading up to the Super Bowl, Adidas athletes even participated in a viral video wishing Mahomes luck, further cementing the unity within the brand's roster.
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Mahomes made a statement during Super Bowl week, arriving in New Orleans sporting a Mardi Gras-inspired purple colorway of his Mahomes 2 signature shoe. Meanwhile, Adidas turned the French Quarter into a hub for its top athletes, highlighting its growing influence in football culture.
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Even with the season over, fans can still connect with their favorite athletes through Adidas' signature collections, including those of Mahomes and Messi. The brand continues to set the standard for blending sports, fashion, and marketing at the highest level.
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Texas at Risk of Losing Nation's No. 2 RB to ACC Powerhouse
One of the biggest pieces to the Texas Longhorns' No. 5-ranked 2026 recruiting class is running back Derrek Cooper, who pledged himself to the program on July 20. With Rivals Industry Rankings placing him as a four-star recruit, the No. 2 running back, the No. 6 player in Florida and the No. 37 player in the nation, Cooper could be a key piece to the Longhorns' future success. However, in today's day and age of college football, no team is safe with a simple commitment and one team making a big push for the running back is the Miami Hurricanes. Miami's Continued Pursuit of Cooper Revealed The Hurricanes were one of the five finalists to land Cooper's original commitment and according to Stephen Wagner of CaneSport, it's clear they aren't ready to give up. “Absolutely nothing has changed in the way Miami was pursuing Derrek Cooper," Wagner said in a video posted to the "Rivals" YouTube channel. "He was the No. 1 running back on their board before he committed to Texas. He’s still the No. 1 running back on their board… they’ve absolutely set their sights on is Cooper." To make matters more concerning for Texas, the interest from Miami isn't one-sided, as Cooper is set to visit the Hurricanes on Aug. 31 for their season opener against the Notre Dame Fighting Irish. Rivals' Josh Garcia also notes that Miami and Texas are the only schools he has more visits scheduled with, which is "signaling just how critical this race could become over the next four months." A Potential Flip Would Mean Disaster for Texas If Miami were successful in their pursuit of flipping Cooper, it would leave the Longhorns and Sarkisian scrambling, as he's the only running back they've landed in this year's cycle. Available options are slim as well, with the only running backs uncommitted in the top-25 of Rivals Industry Rankings being five-star Savion Hiter (No. 1 RB), four-star TJ Hodges (No. 20 RB). That puts all the more pressure on Texas to hold onto Cooper as tightly as possible, despite him leaving his options open.
Huskies Get Early Start In Pursuit of Recruit Named Steeler
Top Notre Dame football target ranked as No. 3 overall player in recent recruiting rankings update from a very important pipeline
Oregon suspends former five-star WR recruit indefinitely
Oregon wide receiver Jurrion Dickey has struggled to live up to expectations in his first two seasons with the Ducks, and he is now in a terrible position heading into 2025 as well. Dickey has been suspended indefinitely by Oregon, head coach Dan Lanning announced on Tuesday. Lanning also suggested that Dickey may not play for the Ducks again. "We have two team rules; that’s respectful, be on time,” Lanning said, via James Crepea of The Oregonian. “There’s some pieces of that where I felt like he needed a break from us and we needed a break from that so we could focus on what’s in front of us right now. "Wishing him nothing but the best, as far as success and want to see him get back to where he can be a contributor somewhere; that might be here that might be somewhere else.” Dickey was a five-star recruit and rated as one of the top wide receivers in the country when he came out of Menlo-Atherton High School in Atherton, California, in 2023. He suffered an injury in his senior year in high school and redshirted as a freshman at Oregon. Dickey has two catches for 14 years during his time with the Ducks. Oregon went 13-1 in Lanning's third season with the program last season. The Ducks lost to eventual national champion Ohio State in the College Football Playoff quarterfinals.
Bruins' top prospect makes decision on college that will shake up the scene
Boston Bruins top prospect James Hagens has announced he will return to Boston College for his sophomore season. In a brief interview with Scott McLaughlin of Boston’s WEEI 93.7, Hagens shared that he’s in no rush to advance to the next step, acknowledging that development is a, “marathon, not a sprint.” Hagens revealed the news while participating at the Bruins’ 14th annual back-to-school celebration, alongside current Bruins Mason Lohrei and John Beecher. Few announcements will shake the college scene as much as the news of Hagens’ return. He was among the best freshmen in college last season, tracking to 37 points in 37 games. That scoring earned him a unanimous selection to Hockey East’s All-Rookie team — an accolade he shared with teammate Teddy Stiga and Boston University rival Cole Hutson. Hagens reached those heights while filling an interesting role with the Eagles, stepping in between wingers Gabe Perreault and Ryan Leonard after the two spent their last three years centered by San Jose Sharks prospect Will Smith. Each of Perreault, Leonard and Hagens scored fewer points than the Eagles’ top-line managed in 2023-24, but it seemed that was more the cause of a low-scoring year across Hockey East. The top unit recorded points on 36 percent of BC’s goals this season, an ever-so-slight improvement over the 34 percent contributed by Smith, Leonard and Perreault in 2024. But while Hagens faced questions of his scoring upside relative to other top draft-eligible talents in the NCAA, it was hard not to be impressed by his on-ice results. He’s long been a dynamo among his age group, with an innate ability to predict movement and put himself in position to make a play. Hagens is strong on the puck — with an ability to use finesse moves and bulky shoulders to force his way into the dangerous areas of the ice. More than that, he showed clear signs of improvement as the year went on — developing his physical presence and ability to make a difference even when he wasn’t the first man in on a play. Those signs of growth give Boston a prospect to be excited over. Hagens was lauded as the clear first overall talent in the 2025 draft class, prior to the beginning of the 2024-25 season. Much of that claim came from his command of the U.S. NTDP over the 2022-23 and 2023-24 seasons, where he served as the team’s top-line center and snappy playmaker next to electric goal-scorer Cole Eiserman. With Eiserman’s help, Hagens was able to become the fifth-highest scoring player in NTDP history, with 187 points in 118 games. He also set the scoring record at the World U17 Hockey Challenge in 2023, with 21 points in seven games, and the World U18 Championship in 2024, with 22 points in seven games. Hagens will be returning to a fresh-faced Boston College lineup next season. Both Leonard and Perreault signed their NHL entry-level contracts at the end of last season, leaving the Eagles with vacancies on both wings on their top-line. One of those spots will be occupied by Stiga, who has shown years of chemistry playing next to Hagens. The other spot will be closely contested, but could land in the hands of transfer forward Ryan Conmy or fellow Bruins draft pick William Moore. Hagens and Moore will be two of six Bruins prospects on next year’s Eagles squad, providing local fans with plenty of reasons to walk to Conte Forum when the puck drops.
Jon Gruden 'looking forward to having the truth come out' amid lawsuit against NFL
Jon Gruden sent another warning shot toward the NFL after scoring a major win in court. On Tuesday, Gruden welcomed a ruling that will force the NFL to litigate the circumstances of his firing in court rather than closed-door arbitration. The former Las Vegas Raiders coach made it clear that he intends to continue his legal challenge to the NFL, ensuring that they are held accountable. “I’m looking forward to having the truth come out, and I want to make sure what happened to me doesn’t happen to anyone else,” Gruden said in a statement provided to ESPN’s Don Van Natta Jr. “The league’s actions disrupted the whole season. We were leading the division at the time and they completely blindsided me and the team.” The Raiders were 3-1 in 2021 when Gruden was forced to resign after offensive emails he had sent between 2011 and 2018 were leaked. Gruden has alleged that the NFL leaked the emails to force him out of a job after obtaining them during an investigation into the Washington Commanders. The NFL is set to appeal Monday’s ruling, but if that appeal fails, the league may be forced into public discovery. One alternative would be to offer Gruden a settlement, but he has not said whether or not he would be interested in such a resolution. Gruden has not held an NFL coaching job since the Raiders forced him out. He has recently spoken about possibly making a return to coaching at the college level.
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