Wisconsin Badgers New Throwback Uniforms Spark Mixed Reactions Ahead of 2025 Season

Currently, the Badgers are scheduled to wear the uniforms during the Homecoming game, which is October 11th against the Iowa Hawkeyes. Wisconsin has not announced a secondary date for the uniforms and likely will only wear the throwbacks for a single game during the season. Despite the new uniforms, some Badgers fans have mixed feelings about the execution of the throwbacks, some fans love them, and other fans want the focus to be on the field.

Wisconsin Badgers Release New Throwback Uniforms, Set to be Worn During Homecoming

As far as the uniforms go, many Wisconsin Badgers fans are excited as the new design is an improvement over the previous design that had been used. The new uniforms also come at a key time in the history of the program as Wisconsin will attempt to blend the offensive roots of the program with new modern techniques and play types. Among the people who have shown appreciation for the new uniforms are key Badgers reporters such as Nick Osen and Jon McNamara of 247Sports. 

Other Wisconsin Badgers fans, however, were not as impressed as the uniforms are very reminiscent of the old design. Additionally, some fans aired out grievances against Under Armour as the company enters the final year of a ten-year agreement that distributes roughly $3 million worth of product to the Badgers teams.

Wisconsin previously held conversations with Nike, Adidas, and Under Armour before ultimately signing a deal. The Wisconsin Badgers wore Adidas uniforms for 15 years and Reebok uniforms for five years before joining forces with Under Armour. Some fans may want a change after the contract ends less than a year from now, but signs point towards Wisconsin renegotiating with Under Armour.