Zendaya Says She "Fell in Love" With On's New Running Shoes

Originally posted on Sneakers on SI | By Pat Benson | Last updated Jul 29, 2024 10:55 AM ET

It has been an unforgettable summer for the Swiss sportswear brand On. Sure, the performance apparel company is making waves in professional sports and the Paris Olympics. Perhaps more importantly, On announced a multi-year partnership with Zendaya. Then, the brand unveiled its latest cutting-edge technology called LightSpray.

This weekend, Zendaya visited the On Labs in Paris to test LightSpray technology. The award-winning artist was thoroughly impressed with LightSpray.

In the Instagram post below, social media users can watch a behind-the-scenes video of Zendaya testing the technology. She said, "It uses less chemicals and less water than typical printing. I call it wet fluid. Like you can melt this down and reuse all of it."

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A post shared by On (@on)

The On Cloudboom Strike LS is lace-free and weighs just 170 grams, making it the brand's lightest running shoe ever. Athletes and fans can visit the On Labs Paris pop-up from July 27 - August 10 to watch live manufacturing demonstrations of LightSpray.

Unfortunately, runners must wait a little longer until they can get their hands on the highly-anticipated running shoes. The On Cloudboom Strike LS will officially launch this fall via on.com/lightspray.

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This article first appeared on Sneakers on SI and was syndicated with permission.

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