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As the LIV Golf season rolls on, another former major champion has taken a shot at them. 1994 Open Championship winner Nick Price is the latest one to slam them, not for their money though.

According to reports from The Mirror, the Zimbabwean does not seem pleased with the Saudi-funded tour’s product. He also compared the Series with the Indian Premier League in cricket, suggesting that LIV Golf may have been influenced by its franchise-based structure but right now does not have the power to attract viewers.

In an interview with Bunkered Price said:

I’ve tried to watch LIV, but I don’t think the product they have is very good. I don’t know why they tried to reinvent the wheel. I think the IPL in cricket had a lot to do with the decision-making and the way they tried to set it up with the franchises. Nick Price on LIV Golf.

The World Golf Hall of Famer further claimed that he would have joined LIV Golf in the later stages of his career for the money. He would later express his annoyance with the players who joined LIV Golf and then bad-mouthed the PGA Tour.

Price emphasizes that these players should not forget the immense financial success they achieved on the PGA Tour. Overall, his remarks on LIV Golf comes from his belief that the current product falls short of expectations. He highlights the importance of recognizing the value and significance of established organizations like the PGA Tour.

LIV Golf continues to face hard time in attracting viewers even with their high-profile signings

Despite the star power and financial muscle, the LIV Golf is struggling against the PGA Tour. The Saudi-backed tour continues to come up short in attracting viewers compared to their rivals.

As per the data, the tour has brought in a revenue of £390 million in 2023. On the other hand, LIV Golf has only managed to generate around £2 million

In an attempt to boost this, the LIV Golf made a bold move by signing Jon Rahm to a contract worth up to $600 million and Tyrrell Hatton with a deal worth over $55 million. But, even with these big names, they haven’t been able to attract a large fan base. Despite the exciting finale of LIV Golf Vegas, which had over 279,000 viewers, the show didn’t capture a significant audience on the CW.

It now remains to be seen what strategy will LIV Golf use to attract more viewers towards them. Their event in Adelaide could bring in some views as it was achieved huge success in 2023.

This article first appeared on FirstSportz and was syndicated with permission.

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