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Justin Thomas Drops New Collab with 5-Word Warning on Label

Originally posted on Athlon Sports | By David Derwin | Last updated Jun 28, 2025 12:51 PM ET

Summer is in full swing and what better way to beat the heat than to enjoy a crisp, refreshing beer by the pool. Sixteen-time PGA Tour winner Justin Thomas is getting in on the summer vibes in a recent post shared to his Instagram account with a cooler of what appears to be both regular and tall cans of ice-cold beer.

The labels of the two types of cans look nearly identical, but upon closer inspection, the slimmer cans are actually sunscreen spray and the word "beer" is crossed out.

The cheeky label design is a nice touch to promote the collaboration between Justin Thomas' sunscreen brand, WearSPF, and Travis Kelce and Jason Kelce's co-owned beer company, Garage Beer. Just to make sure there is no confusion, the can of sunspray reads, "NOT BEER DO NOT DRINK."

Fans are joining in on the fun, with one commenter saying, "Love how the sunscreen says 'Not beer do not drink' lol." Another posted, "That's a combo we can all get behind."

While the two products couldn't be further apart in terms of functionality, the collaboration makes sense from a marketing standpoint. For golfers, sunscreen is an absolute must, and many also like to knock back a cold one at the 19th hole (or sixth hole, depending how your round is going). It's a win-win for both brands.

WearSPF carries an array of products to keep athletes safe from harmful UV rays, from performance sunscreen lotion, sticks and sprays to lip balm and UV protective sunsleeves. The brand also makes premium shaving cream for use before applying sunscreen, as well as post-sun cleansers and aloe gel. The products feature SPF 30 and SPF 50 options for ultimate UV protection, on and off the course.

Thomas was inspired to create the brand after a 2019 dermatologist visit revealed a small malignant mole on his leg. While the mole was removed before it could become a life-threatening issue, Thomas, 32, realized that success can't be achieved without good health.

The two-time major champion launched WearSPF in 2022 to share his story and encourage peak performance from athletes through effective sunscreen protection. The brand also encourages athletes who spend a lot of time in the sun to get regular skin cancer screenings with a dermatologist.

The WearSPF x Garage Beer sunscreen collaboration is available in a 6.0-ounce single can or "Tailgate" 6-pack.

This article first appeared on Athlon Sports and was syndicated with permission.

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