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LIV Inks Deal With Salesforce

Originally posted on Athlon Sports | By Alex Miceli | Last updated May 14, 2025 9:10 PM ET

LIV Golf League will announce a landmark deal with Salesforce, a Dow 30 company, in the coming days.

According to sources, LIV has inked an umbrella partnership with Salesforce, joining over 30 brands that have formed alliances, including Callaway, PING, AG1, Reebok, Greyson, Air Asia, and Castore.

Salesforce, a global company specializing in customer relationship management technology, is the largest deal LIV has completed in its short history and continues to support the notion that the league is here to stay, as it adds another non-golf company to the fold.

Since its inception, LIV has signed over 30% of its partnerships with brands that have not historically included golf in their sponsorship strategy.

“It's the first of many potential sponsors that are looking at LIV, LIV’s not going anywhere for a long time,” the Crushers Team Captain said of the new deal with Salesforce. “And I think that Salesforce sees the potential partnership with LIV and what we can do globally, around the world.”

The activation of the deal begins this week at the PGA Championship at Quail Hollow, as most LIV players will wear Salesforce logos on their sleeves.

“I think it's important that we align both incentives and what our messaging and what our themes are and what we are accomplishing,” DeChambeau said. “I think what Salesforce is trying to accomplish makes sense for their business. That's why we're partnered with them, and we hope to have a long-lasting family-like relationship.”

Neither the LIV Golf League nor the PGA Tour would comment for this story.

This article first appeared on Athlon Sports and was syndicated with permission.

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