CEO and commissioner of LIV Golf Greg Norman. Soobum Im-USA TODAY Sports

LIV nightclub attempts to block LIV Golf trademark

By Chelena Goldman | Last updated 3/15/23

If you thought LIV Golf couldn't possibly get itself involved in any more tomfoolery, get a load of this week's latest legal kerfuffle.

LIV nightclub in Miami has filed a court action against Greg Norman's rogue golf circuit. The reason? The Saudi Arabia-funded golf league wants to trademark its name, and the iconic hotspot at the Fountainebleau Hotel is blocking the heck out of it by filing a Notice of Opposition, trademark attorney Josh Gerben explained via Twitter this week.

LIV Golf's attempt to register its trademarks has been blocked.

The owner of the famous Miami-based nightclub, LIV, has filed a court action to oppose LIV Golf's trademark applications.

A thread #LIVGolf #OnlyatLIV pic.twitter.com/wKRZEPFNI3
— Josh Gerben (@JoshGerben) March 14, 2023

Gerben details LIV Miami's dispute, which notes that the nightclub has been established for 15 years and is recognized around the world.

In court filings, @LIVmiami claims that LIV Golf's trademarks should not be registered because the trademarks are:

➡️ are visually similar

➡️ are phonetically and aurally similar

➡️ share similar goods/services

[3/8] pic.twitter.com/40GgjWKdS3
— Josh Gerben (@JoshGerben) March 14, 2023

The court filings go on to claim that the @LIVmiami trademarks:

1️⃣ are licensed across the globe.

2️⃣ have been in use for 15 years.

[4/8]
— Josh Gerben (@JoshGerben) March 14, 2023

Things just don't seem to be coming easy for LIV Golf as it readies for the second event of its sophomore season in Tucson this weekend. The breakaway league is dealing with abysmal TV ratings and continued opposition from the Official World Golf Ranking system, even though some of the biggest players in the world joined Norman's tour last year.

Now if you've been following along with the LIV Golf saga, you know that Norman is always up for a fight. So it will be interesting to see what kind of a response he has to being blocked from trademarking his pet league.

Stay tuned.

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