
Predictions
I know it's January 5, but since Morning Read has been on a holiday hiatus, we are right on schedule.
I hope you agree.
The first prediction, Scottie Scheffler will not be the MVP in 2025 —It’s clear that Scottie Scheffler had the best season of 2024. Seven wins in 2024, yes I include the win in Paris at the Olympics as a win.
After three solid consecutive years that included 13 wins, it begs the question, CAN THIS CONTINUE?
My prediction is no; every good thing comes to an end. I’m not suggesting that Scheffler will fall off the map or even lose his world No. 1 ranking, but change will occur in 2025, but who?
The prediction is Rory McIlroy. Why the Ulsterman? Well, it's pretty simple: He is due. The 35-year-old has won every season since 2018 on the PGA Tour and seven times in the last three years.
You can add four total wins on the DP World Tour in the last two years for McIlroy, who is close to Scheffler in the world rankings in 3rd.
However, McIlroy needs to make one last surge to win majors, which will also translate into winning non-major events as well.
Others like Xander Schauffele, Colin Morikawa, Justin Thomas, and Jordan Spieth will likely show up in 2025, and they could be the player that supplants Scheffler, but I believe that it will be McIlroy's 2025 this year.
Second – The PGA Tour and the Public Investment Fund of Saudi Arabia will cut a deal.
With all that has been written about this potential deal and those in the media who have reported that a deal is close, you may say, “No kidding."
But it’s been over 18 months since the Framework Agreement was announced between the two groups on June 6, 2023, and nothing has happened., so not kidding.
So, what is the prediction? The deal will occur, it will be more financial than operational with the LIV Golf League likely on the sidelines at first, and eventually, as each side gets more comfortable with each other, LIV and the PGA Tour will find a path to normalization, LIV will be involved, but not at the begining.
With Trump in office in over two weeks, any problems the Department of Justice may have caused previously should be forgotten.
Third – What happens if a PGA Tour and PIF deal does not occur?
In that case, the DP World Tour is in the catbird seat.
Close to the $1 billion, give or take, that is on the line in the PGA Tour-PIF discussions would be welcome at Wentworth, home of the DP World Tour, if the two can’t agree.
This is more possible than most think, but the PGA Tour would do everything possible to prevent this.
Fourth – The Golf Channel in play in 2025.
If you follow the cable and television industry, you know that Comcast will spin off its cable properties, including The Golf Channel, sometime in 2025.
While there are no indications that the new company, currently called Spin Co., is going to sell assets immediately, if the deal is good enough, why not?
The apparent buyer would clearly be the PGA Tour, which has billions in the bank after the $1.5 billion capital infusion from the Strategic Sports Group deal in January and more available if needed.
The PGA Tour spent millions on the new PGA Tour Studio next to its headquarters, further enhancing the desire for The Golf Channel to be brought into the fold.
The final prediction is that the Europeans will win the Ryder Cup at Bethpage Black.
The reason is simple: they want it more.
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