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Restructuring at PGA Tour
John David Mercer-USA TODAY Sports

The flagship event for the PGA Tour, The Players Championship is this week at TPC Sawgrass.

What is usually a festive mood is having a glum feel with a significant personal shuffle at the PGA Tour.

Announced on February 27th and effective this Friday’s during the second round of The Players Championship, the PGA Tour has eliminated positions in the content and creative parts of the organization while hiring new people in the broadcast area.

The personal changes are intended to support an organization in negotiations with the Public Investment Fund of Saudi Arabia to unify a game that has been fractured since the emergence of LIV Golf League in June 2022.

Since the loss of name players such as Dustin Johnson, Sergio Garcia, Phil Mickelson, Bryson DeChambeau, Jon Rahm, and Brooks Koepka, the Tour must, to some extent, remake itself.

“As we go through end of year planning, going into the next year, as you're going through the amount of change that we've gone through as an organization, to me, it's a reflection on a shifting in priorities,” PGA Tour Commissioner Jay Monahan said on Tuesday. “One thing I would say to you is that we have let some people go from the organization, but we've actually added more people than we've let go, which to me, demonstrates the fact that we're invest continuing to reshift, or think about where we're going to invest our resources.”

With the PGA Tour sitting on $1.5 billion in investment money from the Strategic Sports Group for over a year, many are asking if the personal changes were necessary?

“We haven't invested any of that capital,” Monahan said of the $1.5 billion from SSG. “We're looking at opportunities, and I would summarize those opportunities as investments that we can make to enhance the PGA Tour for our fans, strengthen our tournaments, and then there are bigger opportunities that take time that we're currently looking at.”

Personnel changes are common in the current economic environment, with Wells Fargo, Cargill, Marriott, Boeing, AMD, Volkswagen, Paramount, CVS, Intel, Microsoft, and Walmart making layoffs or reductions in force, restructuring its business.

The PGA Tour is not any different.

“I think as every business evolves, these are hard decisions that need to be made,” Monahan said.

This article first appeared on Athlon Sports and was syndicated with permission.

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