Fireball Celebrates Fall with Specialty Blazin’ Apple Flavor

Fireball has combined its signature fiery cinnamon flavor with what it calls the “sweet, juicy, crisp flavor of apple.” But Blazin’ Apple isn’t just Fireball with some fruit flavoring. I got an early chance to try it and I can tell you this is a very apple-forward liquor. It smells like apple cider, and that’s the flavor you get first when you sip it. It then finishes with the cinnamon of the original whisky. (Fireball recommends drinking it ice cold, but I found the experience pretty much the same both room temp and ice cold.)

The company is celebrating its new release with an ad campaign starring Ben Schwartz. It features him taking a stroll through famous moments in apple history, with promos playing off the stories of William Tell, Snow White, and Sir Isaac Newton

“Apples have had some iconic moments in mythology, fairy tales, even history books—but let’s be real, their true peak is pairing with Fireball,” said Danny Suich, Global Brand Director for Fireball. “Call it bold, but we’re betting Blazin’ Apple earns its spot in the apple hall of fame. We think our fans are going to love this temptation in a bottle.”

Fireball Blazin’ Apple might be a fall-inspired drink, but you won’t have to save yours to serve next summer. You can enjoy it without worry at your tailgate parties since it will be available all year. You can already pick up yours in stories in both 50ml and 750ml bottles.