McDonald’s Is CUTTING Prices for Combo Meals

CNN reports that even the company’s CEO admitted that McDonald’ prices are just too high. Our minds are literally blown. In early August, McDonald’s CEO Chris Kempczinski noted that consumers looking for good value are “too often” finding meals that cost over $10 at McDonald’s and that is “shaping value perceptions in a negative way.” He revealed, “We’ve got to get that fixed.”

And now it seems like McDonald’s will be following through on its price cutting pledge. CNN reports that, “McDonald’s and its US franchisees agreed to price eight popular combo meals at 15% less than the total cost of buying the items separately, with the chain offering financial support to franchisees if they agree to lower prices.” And we hope that those combo meals come in at under $10.

We bet if McDonald’s does indeed cut their prices, they’re going to see a lot more spending from a lot more people. And other brands (ehm, streamers) should take some notes. People might pay a price hike, but it makes them resentful. Meanwhile, if a price cut came their way, like the one McDonald’s is planning, their vision of the brand might transform completely. And goodwill goes a long way. We’ll remain curious to see how exactly the McDonald’s price cuts play out. But we will applaud if they put their prices where their mouth is.