Derek Jeter speaks to the crowd after he was inducted into the Baseball Hall of Fame in Cooperstown, New York Sept. 8, 2021. Frank Becerra Jr/The Journal News via Imagn Content Services, LLC

Derek Jeter billboard promoting documentary seen outside of Fenway Park

Originally posted on Larry Brown Sports | By Larry Brown | Last updated 7/5/22

ESPN’s marketing department chose a very interesting location for a Derek Jeter billboard.

ESPN is promoting a seven-part documentary series about Jeter called “The Captain” that will debut on July 18 following the Home Run Derby.

The network isn’t content just getting Yankees fans to watch the program. Rather, they stepped into enemy territory to advertise.

ESPN is advertising the documentary on a billboard just outside of Fenway Park in Boston.

Derek Jeter's face on a billboard outside of Fenway Park

(via @pamsson) pic.twitter.com/zJjfNfdFXB
— Talkin' Yanks (@TalkinYanks) July 5, 2022

That is some serious promotion right in the heart of Red Sox country.

Red Sox fans may dislike Jeter, but they respect him for the way he played and handled himself throughout his years being involved in the rivalry. But getting Sox fans to watch a documentary about the former Yankees captain? That’s a different story.

This article first appeared on Larry Brown Sports and was syndicated with permission.

More must-reads: