Stephen R. Sylvanie-USA TODAY Sports

Ex-UFC Champ Brandon Moreno Lands Spot on ‘This is SportsCenter’ Commercial

Originally posted on Sherdog.com | By Tristen Critchfield | Last updated 2/20/24

Brandon Moreno

has received a spot in his own ESPN commercial.

The former flyweight champion will make his “This is SportsCenter” commercial debut on all ESPN platforms ahead of his bout against Brandon Royval in the UFC Fight Night 237 headliner this Saturday.

The humorous spot is entitled “Elevator” and depicts Moreno and his team arriving at their desired floor as they would for a fight night walkout. Meanwhile, SportsCenter anchor Nicole Briscoe looks on indifferently as the fighter exits and the elevator doors close.

The commercial features both English and Spanish-language versions. In the Spanish version, SportsCenter anchor Jorge Eduardo Sanchez and ESPN Deportes commentator Mauricio Pedroza struggle to exit the elevator as Moreno bounces around and his coach barks out instructions.

“Early mornings are part of the job here at ESPN. Whether it’s your team hyping you up or a cup of coffee, we all have to find a way to bring the energy,” said Seth Ader, vice president of brand marketing at ESPN, in a release. “But more importantly, this spot is an example of how ‘This is SportsCenter’ serves as an amazing platform to show the diversity of athletes and backgrounds in the sports universe.”

Moreno is the first athlete to appear in a “This is SportsCenter” spot in 2024 after the segment made its return last year. “The Assassin Baby” became the UFC’s first Mexican-born champion when he submitted Deiveson Figueiredo to capture the flyweight crown at UFC 263 in June 2021. Moreno has enjoyed two separate reigns as 125-pound title holder in the Las Vegas-based promotion but relinquished the strap to Alexandre Pantoja in a split-decision defeat at UFC 290 this past July.

UFC Fight Night 237 takes place at Mexico City Arena in Mexico City. The main card airs on ESPN+ at 10 p.m. ET/7 p.m. PT, while prelims also stream on ESPN+ beginning at 7 p.m. ET/4 p.m. PT.

This article first appeared on Sherdog and was syndicated with permission.

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