2024 NASCAR All-Star Race at North Wilkesboro posts massive ratings increase

“Viewers followed the stars to NASCAR’s All-Star Race on FS1!” FOX Sports PR posted on X. “Sunday’s NASCAR All-Star Race from North Wilkesboro Speedway delivered 2,573,000 viewers on FS1, up +17% over last year.”

Viewers who tuned in to the All-Star Race were treated with a memorable night. First, Joey Logano captured the win in dominating fashion, and then an old-fashioned fight between Ricky Stenhouse Jr. and Kyle Busch kept it. NASCAR’s been going viral for it over the last two days.

Perhaps that interest will spill over into this weekend’s Coca-Cola 600. One thing is for sure though, the 2024 All-Star Race was a rousing success, and the Cup Series will be looking for a similar result when they return to North Wilkesboro in 2025.

Denny Hamlin: ‘No one gives a f*** about Joey Logano winning the All-Star Race’

If it felt like Joey Logano’s victory in Sunday’s NASCAR All-Star Race at North Wilkesboro Speedway was a footnote of the night’s proceedings, that’s because, well, it was. 

Yes, Logano was dominant, leading an All-Star Race record 199-of-200 laps. Yes, Logano is $1 million richer. But his triumph at North Wilkesboro wasn’t front-page news on Monday morning. That belonged to Ricky Stenhouse Jr. and Kyle Busch after the two got into a physical altercation in the infield after the race.

Denny Hamlin, who finished P2, was perhaps a bit more blunt in his assessment of Logano’s win on his “Actions Detrimental” podcast, straight up saying that nobody “gives a f***.”

“I hate to say this — nobody gives a f*** about Joey Logano winning the All-Star Race,” Hamlin said. “That’s a fact. And I hate that our media was like, ‘Oh my gosh, they’re only showing the fight.’ Well, yeah. We gotta understand who we are. With all due respect to the 22, nobody gives a s***.

“That’s just a fact and if it was the 11, nobody would give a s*** either. It’s just this was the story out of it. Thank God, because this podcast would have been over 20 minutes ago.”

On3’s Nick Geddes contributed to this article.