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23XI Racing Announces Update Involving Bubba Wallace, Daytona 500

Originally posted on Athlon Sports | By Thomas Carelli | Last updated Jan 27, 2026 1:27 PM ET

23XI Racing appears to be effectively planning out their 2026 season with some more high-level sponsors. The team currently partners with the likes of McDonald's, Monster, Xfinity, and Mobil 1, to name a few.

On Tuesday, 23XI Racing announced that it is expanding its partnership with the popular investing platform, Robinhood. This will begin with Corey Heim and his No. 67 car, then move to Bubba Wallace and his No. 23 car "throughout the 2026 season."

Robinhood Will Be Visible During Cup Series, Craftsman Truck Series

NASCAR Cup Series driver Corey Heim (67) shakes hands with fans during driver introductions at Richmond Raceway.Amber Searls-Imagn Images

The duo of brands debuted in partnership in the 2025 season. This was hailed as a great success, and so now they move forward in 2026. This will kick off at the Daytona 500 with Corey Heim hailing the colors on his No. 67 23XI Toyota. Heim had been added to this Cup Series team this offseason on a multi-year deal, now making them a three-car team.

Per 23XI, Robinhood will not just play at the Cup Series level. Heim will be entered in select Craftsman Truck Series races, beginning with the Feb. 21 race at EchoPark Speedway in Atlanta. This race will feature Heim hailing the Robinhood scheme, as he will also do in his Cup Car at this weekend's CookOut Clash at Bowman Gray.

Though, the total number of events with Robinhood remains unspecified, we can expect to see them early on. This will feature races at the Circuit of the Americas (March 1) and Phoenix Raceway (March 8).

Robinhood's Presence in Pro Sports

Robinhood is a growing platform for investment tools. They operate with a value proposition of zero-commission trading. The company was founded in 2013, and they continue to grow, marketing itself within the professional sports scene.

Robinhood is no stranger in the world of pop culture. They are popular among a young audience, being the No. 1 investment app on the iPhone App Store. This should align quite well with the vast NASCAR audience.

The company is most commonly marketed within the NBA. Notably, the league has recently added sponsorship patches to team jerseys. Robinhood currently features its logo with the Miami Heat, Memphis Grizzlies, and the Washington Wizards. In tandem with the NBA, Robinhood also features itself as a sponsor of OGC Nice of the French Ligue One and Stanford Athletics.

This article first appeared on Athlon Sports and was syndicated with permission.

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