[Editor’s note: The following article is from Athlon Sports’ 2025 Racing Annual magazine. Order your copy online today, or buy one at retail racks and newsstands nationwide.]
When Brad Keselowski bought into RFK Racing in 2022, he knew it would take time to rebuild the organization into a perennial playoff contender. Now entering his fourth season as a owner/driver, the patience and perseverance he used is beginning to pay off.
Keselowski ran a 2024 campaign that saw both him and teammate Chris Buescher visit victory lane for the first time in the same season. Keselowski finished 13th in points paired with a Darlington win, his first as an owner/driver.
Keselowski is a Cup champion for a reason. He’s aggressive and forward-thinking on the track, unafraid to race hard but not cross too many lines. The man credited for revolutionizing teamwork and strategy within Team Penske is now doing the same within his own organization.
Starts | Wins | Top 5s | Top 10s | Poles | DNF |
---|---|---|---|---|---|
36 |
1 |
9 |
14 |
0 |
3 |
That leadership expands beyond the race team as, along with Denny Hamlin, Keselowski has become an outspoken figure pushing for change inside the Cup garage. He was critical of the sport’s playoff system after last fall’s Martinsville chaos and is publicly outspoken on how the sport needs to innovate to stay relevant.
“2024 was a big season for NASCAR and potentially an end of an era in many categories,” he said on X once the year concluded. “I feel a big season of change on the horizon in many different areas.”
Heading into 2025, those start in-house after a decision to part ways with Matt McCall following three years as crew chief of the No. 6. In his place comes a Penske alum, Jeremy Bullins, picked up off the scrap heap after the worst year of his career with Harrison Burton. In two years together at Team Penske (2020-21), the duo won five races and finished second in 2020 points. Bullins has won at least once with every driver he’s been on top of the box with in the Cup Series, even the much-maligned Burton, and brings a wealth of knowledge to the table.
At 40 years old, Keselowski still has fuel in the tank as a driver. He posted runner-up finishes at Talladega’s spring race and the Coca-Cola 600. Nine top-5 finishes fell one short of the total during his final season at Penske in 2021.
Keselowski has won on ovals ranging in size from Martinsville to Pocono and no active driver has more victories at Talladega. He’s a savvy, if not sometimes too aggressive, superspeedway racer who also has a win at Daytona. He’s also excellent on the intermediate tracks that are a staple on the Cup schedule.
His résumé lacks only the Daytona 500 from NASCAR’s most prestigious races. He’s won the Coca-Cola 600, Southern 500, the Brickyard 400, and the Bristol Night Race. This certain Hall of Fame driver feels he has plenty of time to add to his career win total.
Years | Starts | Wins | Top 5s | Top 10s | Poles |
---|---|---|---|---|---|
17 |
557 |
36 |
155 |
263 |
18 |
If Keselowski has a real weakness, it’s road courses. He doesn’t have a win on the right-handers, and his 17.3 average finish on the roadies is well below his 14.1 career average.
A team that inherited a decade’s worth of struggles has now primed itself for expansion. Keselowski’s focus has been on building enough confidence to add a third team for 2025 with Ryan Preece, which puts added pressure on him as an owner but brings the organization a wealth of information. We’ll see if expansion leads to distraction.
RFK Racing is improving by the year and a playoff berth is now an expectation for Keselowski. Taking the next step into title contention depends on how much this leader within the sport can stay focused once he slips behind the wheel.
Car: No. 6 Ford
Team: Roush Fenway Keselowski Racing
Crew chief: Jeremy Bullins
Years with current team: 4
Best points finish: 1 (2012)
Hometown: Rochester Hills, Michigan
Born: Feb. 12, 1984
Anonymous takes from drivers, crew chiefs, and assorted industry insiders
Brad Keselowski is perceived exactly how you would imagine in the Cup Series garage. The words “absolute professional,” and “smart,” were tossed around repeatedly. “A true veteran of the sport who has learned everything there is and is now applying it,” says a Cup Series driver. Another Cup driver says his trademark aggression is still very much a thing: “He is still the one guy I do not want pushing me at Daytona or Talladega.”
“I have the utmost respect for Brad Keselowski,” says a Cup Series broadcaster. “What he did to turn around Roush Racing is remarkable and he did it purely on leadership. His driving speaks for itself – 36 times a winner in the Cup Series – but his legacy when it’s over might be more about what he is doing now. He’s going to lead that team back to the championship and I can’t wait to see how quickly he gets there.”
A rival team owner says it’s nearing time for the 40-year-old to make a choice. “Brad needs to decide if he’s a businessman or a racecar driver. He’s great at both, but you can tell that he is being pulled in a lot of different directions and that probably comes at the expense of doing his homework with this car. But Brad largely gets away with it because he has more natural talent than almost everyone in the field – but he is doing too many things.” But this team owner says it also takes a full commitment to run a Cup Series program, too, so he finds the level of dedication admirable.
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