[Editor’s note: The following article is from Athlon Sports’ 2025 Racing Annual magazine. Order your copy online today, or buy one at retail racks and newsstands nationwide.]
The good news for Bubba Wallace is he continued to make progress as a Cup driver last year, with new career highs in top-5 finishes (six), top-10 finishes (14), and average finish (15.3) in a single season. Those numbers have only continued to climb with each passing year.
The bad news is Wallace missed out on qualifying for the playoffs in 2024, and it’s been more than two years since his most recent Cup win (Kansas, 2022). And with 23XI Racing teammate Tyler Reddick winning the regular season championship, then qualifying for the Championship 4, the heat is on Wallace to get the No. 23 team up to speed.
Starts | Wins | Top 5s | Top 10s | Poles | DNF |
---|---|---|---|---|---|
36 |
0 |
6 |
14 |
1 |
3 |
23XI co-owner Denny Hamlin has stated the expectation is for Wallace and team to make the playoffs each year, or at minimum show improvement in year-over-year results, which he has. But Wallace’s 2025 will look different from his first four years with the team, as longtime crew chief Bootie Barker moves to an internal role within the organization. Charles Denike has been tapped as his replacement.
Denike served as Christian Eckes’ crew chief in the Craftsman Truck Series in 2023-24, and that partnership saw the driver transformed from journeyman to an elite at McAnally-Hilgemann Racing.
On paper, Wallace and Denike should be a formidable duo. After years of improving but never truly breaking through, it was time for an internal change within the No. 23 team.
Last year wasn’t all bad for Wallace, as he was solidly within the top 16 in regular season points and only missed the playoffs due to numerous winners below the cut. It means the status quo would be enough for Wallace to earn a berth if there are fewer surprise winners, but it feels like a win is the better option to ease concerns about performance.
His best chances are at superspeedways, as he is a former winner at Talladega (2021) and has put together an impressive pedigree at Daytona with five top-5 finishes and an impressive average finish of 11.9 in 15 Cup starts. Wallace has quietly become an solid short tracker as well, scoring top-5 finishes at Martinsville, Bristol, and Richmond last season. He also has his moments on intermediates like Texas and Michigan and, as previously stated, he’s a former winner at Kansas, the one 1.5-mile track where 23XI’s cars consistently contend no matter who is behind the wheel.
Wallace’s biggest weakness continues to be on road courses, where he’s only recorded three top 10s in 32 Cup starts. A playoff berth would be a near certainty if he can find a way to make pace there and, to his credit, he made considerable progress last October with a ninth-place Charlotte Roval finish.
Years | Starts | Wins | Top 5s | Top 10s | Poles |
---|---|---|---|---|---|
8 |
255 |
2 |
22 |
46 |
3 |
On and off the track, Wallace is flashing maturity, mastering some of the mental health issues that, at times, disrupted career momentum. Becoming a father for the first time last fall has provided fresh perspective.
On the ongoing 23XI vs. NASCAR lawsuit, the team’s two entries will have guaranteed starting spots this season, so consider that bullet dodged. How much the team will be paid by NASCAR is an argument that will be heard by the Fourth Circuit court in May.
Now it’s just a matter of Wallace developing proper chemistry with Denike and showing up to Daytona on a mission to break the winless drought. The pieces are in place in 2025 for continued improvement.
Car: No. 23 Toyota
Team: 23XI Racing
Crew chief: Charles Denike
Years with current team: 5
Best points finish: 10 (2023)
Hometown: Mobile, Alabama
Born: Oct. 8, 1993
Anonymous takes from drivers, crew chiefs, and assorted industry insiders:
“Bubba thinks the track is his and you should move over for him,” says one rival. “Total prick out there,” says another. “I hate racing that guy,” says one more.
There is a general theme when it comes to racing alongside Wallace, and it’s generally not a positive one.
A team owner calls Wallace “an enigma” and wonders what kind of driver he could be if he were on a team that wasn’t always in the news cycle for some sort of drama.
“He could be great – and great for the sport,” the team owner says. “Somewhere in there is a great racecar driver, but he’s got to get past the rest of it.” At the same time, the owner acknowledges that, by all accounts, Wallace is starting to put in the work and “is always there and in the mix,” but wonders why he doesn’t have the same speed as teammate Tyler Reddick.
“This season is going to be a big tell for what he is moving forward.”
A journalist empathizes with the 23XI driver: “I write anything about him, good, bad, or indifferent, and the most hateful rhetoric comes out of the woodwork. I can’t imagine having that much hatefulness follow me around and not be distracted by it or resentful of it. Good for him getting off social media and focusing on his racecraft. In some ways, it’s probably allowed him to hunker down and get better behind the wheel.”
More must-reads:
Get the latest news and rumors, customized to your favorite sports and teams. Emailed daily. Always free!